As an agency, you’re always looking for ways to manage multiple clients efficiently while delivering top-notch SEO results. SE Ranking steps up to this challenge, offering a comprehensive platform tailored for agency needs.
SE Ranking isn’t just another tool in your arsenal—it’s a complete system designed to streamline your SEO processes. With over 70,000 paid users, SE Ranking has established itself as a reliable and popular choice for SEO professionals worldwide. From keyword research to competitor analysis, it covers all bases. The platform’s intuitive interface and powerful automation features allow you to handle multiple client projects without sacrificing quality
What Makes SE Ranking Stand Out?
SE Ranking offers more than surface-level metrics, it provides granular insights that can significantly improve your clients’ search performance.
SE Ranking not only helps you acquire new traffic but also provides tools to maintain your existing traffic. The platform allows you to connect your Google Analytics and Google Search Console accounts, giving you insights into which keywords are driving traffic to your site but aren’t being tracked in your SE Ranking project. This feature helps you identify and add these valuable keywords to your tracking list, ensuring you don’t miss out on any opportunities.
Practical application:
- Set up individual projects for each client, customizing settings based on their specific needs (e.g., location-specific tracking for local businesses, e-commerce focus for online stores)
- Use the white-label feature to create a branded experience for your clients
- Leverage the API to integrate SE Ranking data with your agency’s CRM or use custom dashboards like Swydo.com
Example insights:
- Detailed SERP feature analysis, showing which keywords trigger featured snippets, local packs, or video carousels
- Page-level ranking distribution, helping you identify quick win opportunities
- Historical ranking data, allowing you to spot trends and seasonality in your clients’ industries
SE Ranking Keyword Manager
The Keyword Manager in SE Ranking is more than a simple tracking tool. It’s a strategic asset that can reshape your SEO approach.
When you open the Keyword Manager, you’ll see options to create keyword lists. Think beyond organizing by client. Create lists that align with your strategic goals:
- Core keywords for each client’s main offerings
- Long-tail variations to capture diverse search intent
- Competitor keywords to spot gaps and opportunities
- Seasonal terms to anticipate market trends
Practical tip: Create a ‘Content Calendar’ keyword list, adding relevant seasonal and event-based keywords with their peak search months. This helps you plan relevant content well in advance of higher traffic periods.
The advanced filtering and tagging features allow you to uncover hidden opportunities in your keyword data. You might find long-tail keywords with high search volume but low competition—perfect for quick wins that impress clients early in your partnership.
SE Ranking offers flexible viewing options for your keyword data. You can group keywords by the date they were added to the project, by their assigned target URL, or by their actual URL in the SERP. This flexibility allows you to gain different perspectives on your keyword performance.
For example, grouping by target URL helps you understand if specific pages are ranking for their intended keywords, while the URL in SERP option shows which keywords perform well but don’t have a set target URL.
The platform also allows you to add notes to keywords and view them directly in the Rankings table. The keyword notes feature makes it easier to keep track of important information or observations about specific keywords without needing to navigate to different sections of the tool.
Step-by-step example:
- Filter keywords with search volume > 1,000 and difficulty < 30
- From this list, filter for keywords with 4 or more words (long-tail)
- Tag these keywords as “Quick Win Opportunities”
- Prioritize content creation around these keywords for rapid ranking improvements
Here’s a breakdown of key metrics for each keyword:
| Metric | What It Means | How to Apply It |
|---|---|---|
| Difficulty | Competition level | Focus on easier wins for quick results |
| Volume | Potential traffic | Spot high-impact opportunities |
| Intent | User’s search purpose | Match content to user needs |
| Competition | Market saturation | Find underserved niches |
| CPC | Keyword value | Show SEO value through potential ad savings |
| SERP Features | Ranking opportunities | Target rich results like featured snippets |
The Keyword Manager helps you spot trends and patterns that might not be obvious at first. You can find clusters of related keywords to shape content strategy, or notice seasonal trends to inform your client’s promotional calendar.
Advanced strategy: Use the ‘Keyword Grouping’ feature to automatically cluster related keywords. This can inform your site structure recommendations and content pillars for clients.
Create Insightful and Customized Client Reports with SE Ranking Report Builder
The SE Ranking Report Builder is where you turn your data into compelling stories that showcase your agency’s value.
This flexible tool allows you to pull data from various SE Ranking modules. You can create comprehensive reports covering everything from keyword rankings to technical SEO health, backlink profiles, and competitor analysis.
SE Ranking offers various integration options to enhance your reporting capabilities. You can connect with Looker Studio for free data visualization and dashboard creation, use Zapier to automate workflows with other web services, or integrate with Bitrix24 to transfer leads directly to your CRM. For Excel users, SeoTools for Excel allows you to extract site and keyword stats quickly. Additionally, Swydo and Reportz.io integration enables easy management of website ranking reports and automated data reporting.
Practical report structure:
- Executive Summary: High-level overview of key performance indicators
- Organic Search Performance: Ranking changes, traffic, and conversions
- Technical SEO Health: Site audit results and improvements made
- Content Performance: Top-performing pages and content gaps identified
- Backlink Profile: New links acquired, lost links, and overall link health
- Competitor Comparison: Share of voice and keyword overlap analysis
- Action Items: Prioritized list of next steps and recommendations
Your clients want more than data—they want insights. They need to know what the data means for their business. The Report Builder lets you add context and commentary to your reports, explaining the data’s significance and your recommended next steps.
Example insight: “Your average ranking for product-related keywords improved from position 8.3 to 5.7 this month. This 31% improvement correlates with a 22% increase in organic traffic to product pages, potentially leading to an estimated revenue increase of $15,000 based on your current conversion rates.”
Customization is crucial. Brand your reports with your agency’s logo and colors to create a professional look that reinforces your brand. You can tailor each report’s content to match your client’s specific goals and KPIs.
Customization tips:
- Create different report templates for various industries (e-commerce, local business, B2B services)
- Adjust the language and depth of explanations based on your client’s SEO knowledge level
- Include benchmarks relevant to the client’s industry for context
The Report Builder’s automation features save significant time. Set up scheduled reports to go out daily, weekly, or monthly. This keeps your clients updated on their SEO progress, demonstrating ongoing value and keeping SEO at the forefront of their minds.
Automation strategy:
- Set up weekly mini-reports focusing on quick wins and immediate action items
- Create comprehensive monthly reports for in-depth performance reviews
- Schedule quarterly strategy reports to align SEO efforts with broader business goals
Integrate Multiple Marketing Channels in Your Reports with Swydo
While SE Ranking’s Report Builder is robust, sometimes you need to go beyond SEO data. That’s where Swydo comes in.
Swydo is a multi-channel reporting tool that integrates with SE Ranking and other platforms. As one of the first reporting tools to offer this integration, Swydo gives you a competitive edge over other solutions like AgencyAnalytics, DashThis, and Databox.
It’s important to note that as of now, Swydo’s integration with SE Ranking is in Beta phase. This means that while it offers valuable functionality, it’s still in its early stages of development. Currently, the integration primarily focuses on SE Ranking data, with room for expansion to include more features and data points in the future. As Swydo continues to develop and refine this integration, users can expect to see more comprehensive and diverse reporting capabilities.
Comprehensive SE Ranking Data in Swydo
The SE Ranking integration with Swydo offers a wide range of metrics and features:
| Data Category | Metrics / Dimensions | Details |
|---|---|---|
| Project Summary | Keywords | – In top 5 – In top 10 – In top 30 |
| Google Index | – Indexed pages | |
| Position Changes | – Total positions up – Total positions down | |
| Visibility | – Visibility percentage | |
| Traffic | – Traffic forecast | |
| Average Position | – Today’s average position – Yesterday’s average position | |
| Keyword Statistics | Dimensions | – Group – Keyword – Search Engine |
| Metrics | – Average position – Average position change – Competition – CPC – Results – Search Volume – SERP Feature | |
| Historical Data | Time Dimensions | – Day, Week, Month, Quarter, Year – Day of Month, Day of Week – ISO Week, ISO Week of Year, ISO Year – Month of Year, Quarter of Year, Week of Year |
| Available Metrics | – Average position – Average position change |
Preset KPIs and Widgets
Swydo provides ready-to-use KPIs and widgets to jumpstart your reporting:
Preset KPIs:
- Average position
- Visibility percentage
- Total positions up/down
- Traffic forecast
- Search volume
Preset Widgets:
- Overall keyword performance
- Average position by week
- Top 10 jumped/dropped keywords
- Search volume by group
- Results by group
Limitations to Note
While the integration is powerful, it’s important to note that historical data is only available for average position and position changes. Other metrics provide a snapshot of the current day’s data.
Swydo allows you to create reports that show the full picture of your client’s digital marketing efforts.
This matters because SEO doesn’t operate in isolation. Your clients likely invest in multiple marketing channels and want to see how these work together. Swydo shows them exactly that.
Setting up Swydo is straightforward. Find SE Ranking in Swydo’s integration list, click a few times, and you’re ready to use SE Ranking data in your Swydo reports.
Step-by-step Swydo setup:
- Log into your Swydo account and go to ‘Integrations’
- Select SE Ranking from the list of available integrations
- Enter your SE Ranking API credentials
- Choose which projects and metrics you want to import
- Map SE Ranking metrics to Swydo’s predefined metrics or create custom ones
Swydo’s strength lies in adding data from various sources into the same report for side-by-side comparison.
Create reports that show how SEO efforts complement other marketing activities:
| Channel | Metrics | Insights |
|---|---|---|
| Organic Search (SE Ranking) | Rankings, traffic, conversions | SEO performance and ROI |
| Paid Search | CPC, conversions, ROAS | Paid vs organic comparison |
| Social Media | Engagement, referral traffic | Content performance and audience insights |
| Email Marketing | Open rates, click-through rates | Customer engagement and funnel performance |
This multi-channel view is valuable. It tells a comprehensive story about your client’s digital presence. Show how SEO improvements impact overall website traffic, how social media engagement drives organic search interest, or how content marketing efforts boost both SEO and paid search performance.
Cross-channel analysis example:
“Our SEO efforts improved your ranking for ‘summer swimwear’ from page 2 to page 1. This coincided with your social media campaign featuring influencers in your swimwear line. The combined effect resulted in a 45% increase in organic traffic and a 30% boost in direct traffic to your swimwear category page.”
Swydo offers interactive dashboards for clients to explore data themselves. This transparency builds trust and shows the full scope of your agency’s impact.
Dashboard customization tips:
- Create role-based dashboards (e.g., CEO overview, Marketing Manager detailed view)
- Set up alerts for significant changes or goal achievements
- Include annotations for major events or campaign launches to provide context for data fluctuations
Additional Features for Agency Efficiency
1. Customizable Rankings Tables: SE Ranking allows you to tailor the Rankings module to your specific needs. You can show or hide charts, choose default displays, set the number of keywords per page, and customize table columns. This flexibility helps you focus on the most relevant data for each client.
2. Client Access Options:
- Guest Links: Provide clients with limited access to specific modules (Rankings, Analytics & Traffic, My Competitors) without sharing login credentials.
- Additional User Seats: For more comprehensive access, you can create additional user seats with customized permissions.
3. White Label Reporting: Personalize the SE Ranking platform with your agency’s branding, including custom domain, login page, and email reports. This feature helps build trust and credibility with your clients.
4. API Access: For agencies needing more advanced solutions, SE Ranking offers API access. This allows you to extract SEO data and integrate it into your custom workflows or tools.
Combine SE Ranking and Swydo for Comprehensive SEO & Marketing Insights
As an agency, your main goal is to drive results for clients and clearly show your value. SE Ranking and Swydo combined give you the tools to do this effectively.
SE Ranking provides deep, detailed SEO data for informed decisions and improved organic search performance. Its Keyword Manager and Report Builder help you find insights and present them clearly and professionally.
Swydo SEO reporting tool takes this further, placing your SEO efforts in the context of your client’s overall digital marketing strategy. This comprehensive view provides more complete insights and positions your agency as a strategic partner, not just an SEO vendor.
Use these tools effectively to:
- Save time through automation, focusing on strategy instead of report creation
- Offer deeper insights by connecting data across multiple channels
- Show clear ROI, proving your agency’s value and keeping clients longer
- Find new opportunities to sell additional services
Practical workflow example:
- Use SE Ranking for daily SEO tasks and monitoring
- Swydo automatically keeps your SEO data up-to-date in real-time
- Create comprehensive multi-channel reports in Swydo monthly
- Present reports to clients, using the data to guide strategy discussions and upsell opportunities
Strong agency-client relationships depend on delivering results and communicating them effectively. SE Ranking and Swydo provide the tools to do both, improving your agency’s reporting and cementing your position as a trusted digital marketing partner.
Use both platforms and create a powerful ecosystem that streamlines your agency’s operations, enhances your reporting capabilities, and ultimately drives better results for your clients.
Supercharge your client reporting and SEO performance with Swydo’s powerful integration tools. Start your 14-day free trial today—no credit card required. Seamlessly combine Swydo’s customizable, automated reports with SE Ranking’s in-depth SEO insights, helping you track keyword performance, SERP features, and competitor metrics all in one place.