Google Analytics

HubSpot vs Google Analytics 4 – One Tracks Behavior, One Tracks Revenue

Your HubSpot and GA4 numbers will never match—and that’s expected. Learn which platform to trust for each metric and how agencies should report to clients.

By Jay Kang
15 January 2026

Google Analytics

Google Analytics vs Google Search Console for Reports That Blow Clients Away

Jay Kang
13 March 2025

Google Analytics

How to Blend Data in Looker Studio for Marketing Agencies (GA4 + GSC Example)

Jay Kang
25 February 2025

Google Analytics

Key Google Analytics 4 Metrics to Track in 2025

Jay Kang
4 February 2025

Google Analytics

The Ultimate Guide to Marketing Attribution Models for Agencies

Jay Kang
25 November 2024

Google Analytics

Marketing Analytics Dashboards: Benefits and Best Practices

Team Swydo
12 April 2024

Google Analytics

Google Analytics 4 Reporting: Your Most Common Questions Answered

Aarti Bhanushali
13 June 2023

Google Analytics

Recent GA4 Updates You Should Know About

Dara Fitzgerald
30 May 2023

Google Analytics

Building GA4 reports in Swydo

Dara Fitzgerald
8 May 2023

Google Analytics

How to customize reports in GA4

Dara Fitzgerald
20 March 2023