How a leading French agency reports faster for clients like Dolby using Swydo

In Strasbourg, France, AGAT is helping brands large and small connect with the right audiences. Their clients range from nuclear companies and animal parks to global tech giants like Dolby. Across industries, the agency runs performance-driven campaigns across platforms like Google Ads, Meta, LinkedIn, TikTok, and Pinterest.

Thomas, a digital advertising expert at AGAT, has been with the agency since 2017. He focuses on search and social campaigns, managing everything from daily optimizations to high-level reporting.

“We do advertising for all of those clients,” Thomas says. “I’m mainly focused on Google Ads, Microsoft Ads, and social media like Meta, LinkedIn, TikTok, Pinterest.”

With a mix of global and local clients, dozens of campaigns running at once, and results to deliver every month, AGAT needs a reliable way to keep track of it all.

The Challenge: Disconnected tools and manual workarounds

Before Swydo, reporting at AGAT was a slower, more manual process. Even after adopting the platform, some key metrics still had to be stitched together by hand.

“Before the combined metrics feature, we had Facebook cost, Google cost, and TikTok cost all separate,” Thomas explains. “To get ROAS, we had to create manual KPIs or use Google Sheets.”

These workarounds took time. And for an agency managing ten or more clients at once, each with campaigns on multiple platforms, those hours added up quickly.

The bigger issue wasn’t just speed. It was clarity. Without a single source of truth, tracking overall performance across channels was harder than it needed to be.

“We had data, but it lived in different places. That made it harder to analyze and act on.”

The Solution: A central hub for campaign data

Swydo changed that.

AGAT now uses Swydo across its reporting workflow, from internal dashboards to client-facing reports. Every team member can access up-to-date performance data, and every client gets clean, consistent reporting.

Here’s how they use it:

• Daily: Thomas and his team monitor spend, pacing, and performance across all active campaigns.
• Weekly: Clients receive automated reports with the key metrics they care about, no extra commentary.
• Monthly: The team adds analysis, insights, and recommendations based on trends.
• Quarterly/Yearly: High-level reviews help clients understand long-term impact and where to focus next.

The combined metrics feature has made one of the biggest differences.

“Since 2017, we’d been looking for a way to combine costs and results from different platforms into one KPI. Now we can do that in Swydo,” Thomas says. “It saves us hours each month.”

The Impact: Time saved, cleaner reports, smarter analysis

Time is a major factor. So is ease of use.

“It’s hard to say a number, but I would say a lot,” Thomas says when asked how much time Swydo saves. “Especially when you have ten clients across multiple platforms, it saves us precious hours.”

He’s clear that reporting is faster and more accurate now. But there’s more to it than that.

Swydo also helps AGAT do better work:

• Cross-channel performance is now visible in a single dashboard.
• Ecommerce metrics are easy to connect between ad platforms and Google Analytics.
• Filtering by campaign, platform, or campaign type helps the team drill down quickly.
• Creative previews in reports show clients exactly which ads performed best.

“Clients always want to see the ads,” Thomas explains. “We include images in the report, sorted by performance, so they know which ones worked.”

Internally, Swydo helps the team collaborate better. Everyone brings the same data to client meetings, even when multiple strategists or platforms are involved.

“We’ll sit down with the strategist for a big account like Dolby,” Thomas says. “Each person owns a different channel, and we use the Swydo dashboard to review what worked and what didn’t. It makes those meetings much more productive.”

Customer Voice: What makes Swydo stand out

When asked what he likes most, Thomas points to Swydo’s flexibility.

“We really rely on filters,” he says. “If UTMs are inconsistent or campaign names aren’t perfect, we can still filter by campaign type, source, or other parameters to get the data we need.”

He also appreciates how simple it is to bring everything together:

“It’s very easy to integrate all the different sources — Google Ads, Facebook, TikTok, Analytics. Everything’s in one place.”

The ability to build reports around client goals is also a plus. For example, some campaigns promote day tickets while others focus on overnight stays. Being able to filter specific widgets within a report based on campaign naming helps the team create more targeted insights.

Another feature Thomas relies on is goal tracking. For campaigns with performance benchmarks (like click-through rates on LinkedIn), he sets up Swydo to flag whether those goals are being met.

“It’s useful for clients and for us,” he says. “We can track whether a campaign is meeting the benchmarks or falling behind, without having to dig manually.”

Support that follows through

Thomas also shared positive experiences with Swydo’s customer support.

“We had an issue with an integration,” he recalls. “When we contacted support, they responded quickly and told us it was already being addressed.”

But what stood out most?

“They followed up once it was fixed. We didn’t have to chase. They let us know the data was accurate again. That matters.”

Final Thoughts: A no-brainer for multichannel agencies

Thomas doesn’t hesitate when asked if he’d recommend Swydo.

“If you only run Google Ads, maybe it’s not necessary. But for any agency running on multiple platforms, it’s a no-brainer.”

His most valuable integration?

“Google Analytics,” he says. “It’s the most relevant source for tracking conversions. And honestly, it’s easier to find KPIs in Swydo than in Analytics itself.”

Thinking about trying Swydo?

If your agency is juggling spreadsheets, manual calculations, and reporting tools that slow you down, Swydo can help.

It brings together all your ad platforms, analytics, and KPIs in one place — and lets you build reports that actually mean something to your clients.

Start your free trial and see how much time your team can save.