10+ Hours Reclaimed: How LEADHUB Cracked Yelp Reporting with Swydo
Every company has that one workflow problem that seems impossible to fix. For LEADHUB, a home service marketing agency specializing in plumbers, HVAC technicians, and electricians, that problem was Yelp reporting.
As Austin Hill, who handles all Yelp advertising for LEADHUB, explains: “One of the issues we were dealing with was our Yelp clients really weren’t having the transparency on what was going on with ads as they did with other platforms.
The numbers tell the story: LEADHUB manages Yelp advertising for 32 clients, many of whom also use their other marketing services. However, while their Facebook and Google clients enjoyed seamless reporting through Swydo, their Yelp clients were left in the dark.
“Basically, before this, it was more so whenever I had meetings with our clients, I had to rely on Yelp’s dashboard, pulling reports straight from the platform and presenting them as-is,” Austin says. “Or if they sent me an email and said, ‘Hey, how are we looking this month?’ and I would just go pull that manually and send it to him in an email.”
This wasn’t just a problem for clients—it was crushing Austin’s productivity.
“That’s 20 to 30 minutes that I have to spend pulling those numbers manually, crafting an email to them,” he says. Multiply that by 30+ clients, and you’re looking at hours of work that should be automated.
The Technical Challenge
LEADHUB wasn’t settling for the status quo. As a recently certified platinum Yelp advertising partner agency, they had access to capabilities other agencies didn’t.
“We’re really big on working with their different APIs, developing tech solutions, kind of just being innovative on that end with Yelp,” Austin explains. “A lot of agencies don’t really have the opportunity unless they are that advertising partner agency.”
The solution came in the form of Google Sheets as the bridge between Yelp’s API and Swydo.
“We have a script that pulls data from the Yelp reporting API and feeds it into a sheet,” Austin explains. “It organizes each client into a master sheet, but formatting was a challenge at first. We had to experiment with it quite a bit, trying different scripts in Google Sheets to get everything structured properly so it would work smoothly with Swydo.”
While the development process wasn’t without challenges, Austin is clear about one thing: “Swydo’s been great with this. And I’ve had no issues. Swydo has been the easy part of this process.”
The Time-Saving Reality
The impact of this solution extends beyond just saving time. LEADHUB is now able to offer a level of reporting transparency that most agencies simply can’t provide.
When asked about the tangible difference this integration has made, Austin doesn’t hesitate:
“I save 20 minutes almost per client. So, with 30 clients, you can do the math there. So I’ll save a lot of time just reporting while being transparent.”
But perhaps the biggest benefit is the shift from reactive to proactive client communication:
“A lot of the times, it’s not a crisis, a super red flag or anything. If they’re asking me for the numbers, they just want to see them. So now they’ll have that report. They know it’s coming each month. They know that they don’t have to reach out to me and have me pull it.”
For clients, this means professional reports that bring Yelp performance data alongside their other marketing metrics. For LEADHUB, it means a significant competitive advantage.
Would Austin recommend Swydo’s Google Sheets integration to others?
“I would definitely recommend it,” he says. “Whenever there is no native integration, and you need a workaround, Google Sheets really is a nice way to do it and make it easy.”
Less time on reporting means more time for clients. Try Swydo’s Google Sheets integration free for 14 days.