30 Hours Saved Every Month: Monster Agency’s Swydo Success
When Andrew Molz, founder of Monster Agency, started his digital marketing agency in 2019, he knew one thing for sure—client communication had to be seamless. Running a successful e-commerce business before launching his agency taught Andrew the importance of keeping clients informed and, more importantly, how essential paid advertising was to drive growth. Monster Agency® quickly grew into a 40+ member team, specializing in managing paid ad campaigns for Meta, Google, TikTok, Amazon, Snapchat, and Bing. The only problem? Reporting.
Andrew remembers the early days of juggling client reports: “We were pulling numbers manually, creating reports in Google Sheets, and then sending them out weekly. It worked, but it wasn’t efficient.” With nearly 100 clients, many of whom needed regular updates, this manual process was becoming increasingly time-consuming and prone to errors.
Discovering Swydo: Finding the Right Tool for the Job
Andrew stumbled upon Swydo through a Facebook group discussion. “Someone mentioned it when I asked about reporting tools. I checked it out, and it seemed like exactly what we needed—easy integration with all the platforms we use, and the automation was a huge draw,” Andrew recalls.
The agency required a tool to automatically pull data from various platforms and compile it into one easy-to-read report. The time spent switching between platforms like Google Ads, TikTok, and Facebook Ads was simply inefficient, and Andrew was looking for a solution to minimize the manual work involved.
Key Swydo Features That Transformed Reporting
For Monster Agency®, Swydo’s customizable dashboards were an immediate win. Andrew explains, “Instead of pulling data from Google Ads, Facebook, and TikTok individually, we could just create a single dashboard where all the data was available at once.” This not only streamlines the reporting process but also allows Andrew and his team to focus more on optimizing campaigns rather than gathering data.
One of the biggest benefits Swydo offered was the ability to automate repetitive tasks. By setting up reporting templates, Andrew’s team could automate weekly reports, freeing up valuable time. He estimates that they now save around 30 hours a month, a significant improvement over their previous manual approach.
“We still add a manual touch to some reports, but the bulk of the work is now automated. It’s taken a lot of the pressure off the team,” says Andrew.
Swydo’s automation didn’t just save time—it also reduced the chance of errors creeping into reports, improving overall accuracy. He says, “Facebook, for example, doesn’t always display return on ad spend at the campaign level, which made it difficult to get a clear picture. With Swydo, we can view data for specific timeframes across all platforms in one place. It helps us see performance more clearly and have quick conversations with clients without digging into multiple reports.”
Impact on Client Communication and Satisfaction
Although Andrew admits that not every client gushes over the reports (“A lot of them already know if they’ve had a good or bad week,” he laughs), Swydo has definitely helped streamline communication. Clients who are more data-driven now have the option to dive deeper into their performance metrics through the dashboard, without needing to wait for a report or call.
“If a client has a question about their performance, instead of pulling multiple reports and going back and forth, I can just send them a link to the dashboard. They can see everything there, anytime they want,” Andrew explains. This on-demand access has cut down on unnecessary email exchanges and allowed the team to focus more on strategic tasks rather than answering routine questions.
Another Swydo feature that’s been pragmatic for Monster Agency® is the ability to adjust reports to meet specific client needs. Whether a client wants to see different metrics or compare performance over specific timeframes, Swydo’s flexibility makes it easy to customize reports without adding extra complexity. “Some clients want to see very specific data points, and with Swydo, we can easily tweak the reports to show exactly what they want,” says Andrew.
The Simplicity That Keeps Monster Agency® Going
One of Andrew’s favorite features of Swydo is the intuitive user interface. Training team members on Swydo was a breeze. “It’s a pretty user-friendly dashboard. Onboarding new team members was straightforward, and everyone got the hang of it quickly,” he says. This ease of use is a key factor in why Swydo has been so valuable to Monster Agency®.
Though Andrew’s team doesn’t heavily rely on Swydo’s pre-made templates, they’ve developed their own custom templates that they replicate across clients. This ability to duplicate and customize templates saves even more time and ensures consistency across all reports.
The Measurable Impact on Efficiency
Since adopting Swydo, Andrew has noticed a tangible improvement in his agency’s workflow. “We’re saving about 30 hours a month on reporting alone, which is huge,” he says. “The team can focus more on strategy and optimizing campaigns rather than getting stuck in the details of data collection.”
In addition to saving time, Swydo has made it easier for Andrew and his team to manage client expectations. “Clients don’t always need to see every detail every day. Swydo allows us to share reports when needed and gives clients access to the data in a way that doesn’t overwhelm them.”
Why Monster Agency® Recommends Swydo
When asked if he would recommend Swydo to other marketers, Andrew doesn’t hesitate. “Yeah, I’ve already recommended it to many marketers. It’s easy to use and intuitive, and it just works. You integrate your client’s platforms, set up the reports, and that’s it.”
Swydo has become a crucial part of Monster Agency®’s tool stack. While Andrew doesn’t use it daily, it’s there when he needs it. “For example, yesterday, a client asked for a comparison of their performance year over year. Instead of pulling up data from Google and Facebook separately, I could do it all in Swydo. It makes those conversations so much quicker.”
As Andrew sums it up: “Swydo just makes our lives easier. And in this business, that’s all you can ask for.”
Come along for a walkthrough today and see how you can level up your reporting, boost your efficiency, and absolutely smash your agency goals.