Swydo reports help SeekandHit get big ad budgets from clients
SeekandHit is an agency specializing in digital marketing, analytics, and big data. Based in Split, Croatia with 35 employees, the company focuses on performance marketing on Google, Facebook, Bing, Yandex, Seznam, as well as data analysis, managing campaigns, and building custom reporting solutions for big clients.
In addition to being recognized as a Google Premier Partner, SeekandHit currently holds all four available Google certificates. In its portfolio, the agency has over 1000 successful ad campaigns delivered for partners and clients like Podravka, Valamar Riviera, Kiwi.com, Emmezeta, A1 Telekom, Deutsche Telekom, HBO and many others.
Founded in 2007, SeekandHit has actively cooperated with one of the biggest social analytics companies in the world, Socialbakers, and has been a Socialbakers Trusted Partner since 2012.
Challenges
We needed a reliable and easy to use reporting tool for our small and mid-sized clients. We were creating reports using automated Excel sheets, and even though all the information needed was included, it didn’t look professional enough. We also wanted to be able to schedule report creation and delivery, and were looking for a tool that would allow us to combine multiple data sources in one place.
Results
Swydo made reporting to our clients much easier. With Swydo we are able to create and send automated weekly and monthly reports, showcase the most important KPIs and results, as well as introduce some new insights to our clients that helped improve their understanding of campaigns, which in the long term helped us to get bigger advertising budgets.
In the past we spent a lot of time creating quarterly reports (using AdWords reports, Word and combining data and results with text), but with Swydo we have templates for most of our standard reports, which means account managers are spending much less time creating reports, and more time analyzing data.
On average I would say we used to spend around half an hour per client just for designing reports each week, and with Swydo we now spend around half an hour per client a month.