The 10-Minute Swydo Fix That Ended Hours of LinkedIn Reporting Headaches for Underdog

Based in the Netherlands, Underdog is a self-described “hybrid agency” that thrives on versatility. Their team offers many services. These include web design, digital marketing, and sales pipeline optimization. They work with a variety of clients, both B2B and B2C, in areas like SaaS and e-commerce.

As Team Lead, Adel Grable is responsible for maintaining a high-level, strategic overview of performance across their entire client base. His role needs a broad view of the key performance indicators (KPIs). This helps him spot trends, notice performance drops, and guide his team to the right actions. However, this task was getting harder and taking more time.

The Challenge: Drowning in Complexity

For an agency managing over 30 clients, clarity is everything. Underdog.nl needed a single source of truth—a way to monitor the real-time health of every client account at a glance. But their previous tool, Looker Studio, turned this quest for clarity into a constant battle with complexity.

The team found themselves wrestling with a powerful but cumbersome platform. Simple tasks became frustrating roadblocks. Key among their struggles was the inability to easily see the big picture.

“We wanted to set up dashboards where we can monitor multiple clients at once,” Adel explains. “In one view, I want to see all the KPIs of all our 20, 30 plus clients. That’s basically what we were struggling with when we were using Looker Studio.”

This wasn’t their only issue. Consolidating metrics from different platforms like Google, Meta, and LinkedIn into a single, unified KPI was a technical challenge. Even generating straightforward reports for specific, crucial campaigns was a time-consuming process of hunting for the right metrics and settings. They were drowning in data but starved for insight.

The Turning Point: Discovering a Simpler Way

The search for a better solution led Underdog to Swydo. The difference was immediate. The team was looking for a more “intuitive interface,” and what they found was a platform that completely redefined their expectations for what reporting software could be.

The “Aha!” moment happened when Adel created the agency’s first multi-client monitoring dashboard. This was something that had been hard to find in Looker Studio. The speed and simplicity were staggering.

“It took me maybe five or 10 minutes for 30 clients. And then it was set up and it worked,” Adel recalls. “It was really great to see that it’s so easy to set up.”

This single experience proved that they didn’t need to sacrifice power for simplicity. They could have both. They found a tool that could meet their complex needs. It was designed for every team member, no matter their skill level.

The Solution in Action: Clarity on Display

Today, Swydo is the operational heartbeat of the Underdog office. The agency’s crucial, multi-client monitoring dashboard isn’t hidden away on a laptop; it’s displayed prominently for the whole team to see.

“We have a TV screen in our office where all the specialists are sitting, and then we display all the boards,” says Adel.

This shared view gives everyone a real-time pulse on client performance and enabling proactive strategy. For Adel, it has transformed his workflow. Instead of logging into multiple advertising platforms, he starts with Swydo.

“I can see it at the Swydo dashboards already on a higher level and deep dive where needed,” he notes. This overview helps him quickly find the main cause of a declining metric. He can then assign tasks to the team right away.

Solving the LinkedIn Thought Leadership Puzzle

This same simplicity solved one of the agency’s most specific reporting challenges. A core strategy for 80% of their clients involves running “LinkedIn thought leadership ads,” where posts from the personal profiles of directors and sales reps are promoted. Measuring the impact of these unique campaigns was a major pain point.

“We were struggling with finding the right KPIs through Looker Studio,” Adel says. With Swydo, that struggle disappeared. “Swydo has a lot of options there to choose from, ready-to-use templates, like a LinkedIn report.”

What was once a complex task became a simple, repeatable process.

The Results: Time Saved, Team Aligned, Clients Impressed

By switching to Swydo, Underdog has replaced hours of frustrating work with automated clarity. Adel thinks the team saves “maybe four hours a month.” This extra time lets him focus on what matters most: “strategic reports and meetings with clients.”

Clients have noticed the difference, too. They appreciate the clear, consolidated views that combine metrics from multiple channels into a single, easy-to-understand narrative.

“We are very happy that our clients gave us the positive feedback,” Adel says. “They really like the consolidated views… it’s really easy to see what is happening with the overarching marketing results instead of looking at one channel at a time.”

For Underdog.nl, Swydo proved that the most powerful solution is often the simplest one. It has enabled them to manage dozens of accounts with confidence, see issues before they escalate, and deliver superior results for their clients.