Website Purchase ROAS
Website CTR
Website Purchase ROAS::Search
Video Total Time Watched
Video Thruplay Watched Actions
Video Play Actions
Video Avg Time Watched Actions
Video 10 Sec Watched Actions::Video View
Updated Time
Unique Outbound Clicks CTR
Unique Outbound Clicks
Unique Link Clicks CTR
Unique Inline Link Clicks
Unique Inline Link Click CTR
Unique CTR
Unique Clicks
Unique Actions Total
Unique Actions By Conversions
Unique Actions By Action Type
Unique Actions::Omni Purchase
Unique Actions::Omni Initiated Checkout
Unique Actions::Omni Add To Cart
Unique Actions::Offsite Conversion
Unique Actions::Link Click
Unique Actions::Landing Page View
Unique Actions::Add Payment Info
Total Action Value
Spend
Social Spend
Results::Spend
Results::Conversions CPI C
Results::Buyers Incremental Share
Result Rate
Result
Reach
Quality Ranking
Purchase ROAS
Place Page Name
Page Engagement Actions
Outbound Clicks CTR
Outbound Clicks
Objective
Inline Post Engagement
Inline Link Clicks
Inline Link Click CTR
Impressions
Frequency
Estimated Ad Recall Rate
Estimated Ad Recallers
Engagement Rate Ranking
Date Stop
Date Start
Daily Budget
CTR Link
CTR
Created Time
CPP
CPM
CPC
Count
Cost Per Unique Outbound Click
Cost Per Unique Inline Link Click
Cost Per Unique Click
Cost Per Unique Action Type Total
Cost Per Unique Action Type::Omni Purchase
Cost Per Unique Action Type::Omni Initiated Checkout
Cost Per Unique Action Type::Omni Add To Cart
Cost Per Unique Action Type::Link Click
Cost Per Unique Action Type::Landing Page View
Cost Per Thruplay
Cost Per Result
Cost Per Outbound Click
Cost Per Inline Post Engagement
Cost Per Inline Link Click
Cost Per Estimated Ad Recallers
Cost Per Conversion::Subscribe Total
Cost Per Conversion::Submit Application Total
Cost Per Conversion::Start Trial Total
Cost Per Conversion::Schedule Total
Cost Per Conversion::Find Location Total
Cost Per Conversion::Donate Total
Cost Per Conversion::Contact Total
Cost Per Catalog Segment Action Type
Cost Per Action Type Total
Cost Per Action Type::Video View
Cost Per Action Type::Search
Cost Per Action Type::Rsvp
Cost Per Action Type::Post Engagement
Cost Per Action Type::Page Engagement
Cost Per Action Type::Onsite Conversion Messaging First Reply
Cost Per Action Type::Onsite Conversion
Cost Per Action Type::Onsite Conversion Lead Grouped
Cost Per Action Type::Omni View Content
Cost Per Action Type::Omni Purchase
Cost Per Action Type::Omni Initiated Checkout
Cost Per Action Type::Omni Complete Registration
Cost Per Action Type::Omni App Install
Cost Per Action Type::Omni Add To Cart
Cost Per Action Type::Offsite Conversion Fb Pixel Purchase
Cost Per Action Type::Offsite Conversion Fb Pixel Custom
Cost Per Action Type::Offsite Conversion
Cost Per Action Type::Offline Other Conversion
Cost Per Action Type::Link Click
Cost Per Action Type::Like
Cost Per Action Type::Lead
Cost Per Action Type::Landing Page View
Cost Per Action Type::Games Plays
Cost Per Action Type::Click To Call Call Confirm
Cost Per Action Type::App Install
Cost Per Action Type::Add To Wishlist
Cost Per Action Type::Add Payment Info
Cost Per Action Type
Cost Per Action By Custom Conversion
Cost Per Action By Action Type
Cost Per Unique Action Type::Leadgen Other
Cost Per 10 Sec Video View::Video View
Conversion Values::Subscribe Total
Conversion Values::Schedule Total
Conversion Values::Find Location Total
Conversion Values::Donate Total
Conversions::Subscribe Website
Conversions::Subscribe Total
Conversions::Submit Application Website
Conversions::Submit Application Total
Conversions::Start Trial Total
Conversions::Schedule Website
Conversions::Schedule Total
Conversions::Offsite Conversion Fb Pixel Custom Total
Conversions::Find Location Total
Conversions::Donate Website
Conversions::Donate Total
Conversions::Customize Product Total
Conversions::Contact Website
Conversions::Contact Total
Conversions::Contact Offline
Conversion Rate Ranking
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Clicks
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Catalog Segment Value Purchase Roas
Catalog Segment Value::Omni View Content
Catalog Segment Value::Omni Purchase
Catalog Segment Value::Omni Add To Cart
Catalog Segment Value::Offsite Conversion Fb Pixel View Content
Catalog Segment Value::Offsite Conversion Fb Pixel Purchase
Catalog Segment Value::Offsite Conversion Fb Pixel Add To Cart
Catalog Segment Actions::Omni View Content
Catalog Segment Actions::Omni Purchase
Catalog Segment Actions::Omni Add To Cart
Catalog Segment Actions::Offsite Conversion Fb Pixel View Content
Catalog Segment Actions::Offsite Conversion Fb Pixel Purchase
Catalog Segment Actions::Offsite Conversion Fb Pixel Add To Cart
Canvas Avg View Time
Canvas Avg View Percentage
Campaign Name
Campaign Id
Buying Type
Budget
Adset Name
Adset Id
Ad Name
Ad Id
Action Values Total
Action Values::Onsite Web Purchase
Action Values::Onsite Web Add To Cart
Action Values::Onsite Conversion Lead Grouped
Action Values::Omni View Content
Action Values::Omni Purchase
Action Values::Omni Initiated Checkout
Action Values::Omni Add To Cart
Action Values::Offsite Conversion Fb Pixel View Content
Action Values::Offsite Conversion Fb Pixel Purchase
Action Values::Offsite Conversion Fb Pixel Lead
Action Values::Offsite Conversion Fb Pixel Initiate Checkout
Action Values::Offsite Conversion Fb Pixel Complete Registration
Action Values::Offsite Conversion Fb Pixel Add To Cart
Action Values::Offsite Conversion Fb Pixel Add Payment Info
Action Values::Offsite Conversion
Action Values::Offline Conversion Purchase
Action Values::Lead
Action Values::Landing Page View
Action Values::Add Payment Info
Actions Total
Actions By Custom Conversion
Actions By Conversion Type
Actions By Conversions
Actions By Action Type
Actions::Video View
Actions::Rsvp
Actions::Post Reaction
Actions::Post Engagement
Actions::Post
Actions::Photo View
Actions::Page Engagement
Actions::Onsite Web View Content
Actions::Onsite Web Purchase
Actions::Onsite Web Add To Cart
Actions::Onsite Conversion Post Save
Actions::Onsite Conversion Messaging Reply
Actions::Onsite Conversion Messaging First Reply
Actions::Onsite Conversion Messaging Conversation Started 7D
Actions::Onsite Conversion Messaging Block
Actions::Onsite Conversion Lead Grouped
Actions::Omni View Content
Actions::Omni Search
Actions::Omni Purchase
Actions::Omni Initiated Checkout
Actions::Omni Complete Registration
Actions::Omni App Install
Actions::Omni Add To Cart
Actions::Omni Activate App
Actions::Offsite Conversion Fb Pixel View Content
Actions::Offsite Conversion Fb Pixel Search
Actions::Offsite Conversion Fb Pixel Purchase
Actions::Offsite Conversion Fb Pixel Lead
Actions::Offsite Conversion Fb Pixel Initiate Checkout
Actions::Offsite Conversion Fb Pixel Custom
Actions::Offsite Conversion Fb Pixel Complete Registration
Actions::Offsite Conversion Fb Pixel Add To Wishlist
Actions::Offsite Conversion Fb Pixel Add To Cart
Actions::Offsite Conversion Fb Pixel Add Payment Info
Actions::Offsite Conversion
Actions::Offline Other Conversion
Actions::Offline Conversion Search
Actions::Offline Conversion Purchase
Actions::Offline Conversion Lead
Actions::Offline Conversion Initiate Checkout
Actions::Offline Conversion Complete Registration
Actions::Link Click
Actions::Like
Actions::Lead
Actions::Landing Page View
Actions::Comment
Actions::Click To Call Call Confirm
Actions::Checkin
Actions::App Install
Actions::App Custom Event
Actions::Add To Wishlist
Actions::Add Payment Info
Actions
Account Name
Facebook Ads Reporting SoftwareEffortless Facebook Ads Reporting Tool That Saves Time
Need a simple way to create a Facebook Ads report without juggling spreadsheets? Swydo’s Facebook Ads reporting software saves you time. Turn hours of manual tasks into minutes with our pre-built Facebook Ads Report template.
Track your Google Ads KPIs, deliver a polished Facebook Ads report or interactive dashboard, and highlight results with visuals, custom pixels, advanced filtering, custom metrics and much more. Update one master template, and every connected report refreshes automatically—no repeated tasks, no errors.
Save hours every month
Goal Tracking and MonitoringTurn Your Marketing Objectives into Actual Results
Use our goal tracking and monitoring tools to keep clients updated on key Facebook Ads metrics CTR, CPC, Conversion Rate, Return on Ad Spend (ROAS), and more. Quickly see whether you’re hitting your KPIs or need to pivot. This eliminates guesswork and supports data-driven decisions.
Turn raw data into clear insights
Branded Facebook Ads ReportsPresent Your Brand with Confidence
Create white label Facebook Ads reports that reflect your agency’s look and feel. Include your logos, colors, and layouts to match your style. Use interactive dashboards on your custom domain URL for added trust. Show your expertise while delivering professional, ROI-focused updates.
Showcase your brand in every Facebook Ads report
Scheduled Report DeliveryAutomate Your Reporting Workflow
Set up automatic deliveries of your Facebook Ads reports as PDFs or interactive dashboards—configure once, let automation handle the rest. Clients receive updates on time, every time. If an email fails, Swydo retries automatically, so you never miss a deadline.
Never forget to send another report
Data Sources Health CheckSpot & Fix Connection Issues Fast
Accurate reporting starts with reliable data connections. Swydo sends instant alerts if your Facebook Ads connection fails. Reauthorize in a few clicks, and see all data sources on one screen. Control costs by managing active or inactive data feeds.
Keep your data flowing and your reports accurate
Easy to UseBring all your PPC, SEO, social media and Google Analytics data together quickly and easily with hundreds of time-saving templates, predefined widgets, and KPIs.
BrandingSwydo enables you to build reports which reflect your brand by incorporating your logo, text styles, colors and personalized cover pages.
Multi language reportsTranslate reports and communicate with your clients in their native language with 14 languages available.
Automated ReportingOnce you’ve created a report, you can schedule and send that report automatically as frequently as needed - monthly, weekly, daily - whatever your clients need.
CustomizeCustomize reports to suit your clients’ needs. Build report templates and widgets from scratch. Provide executive summaries to help better understand the data.
ShareShare your reports via PDF or use our online dashboard report option – whatever suits your clients or team best.
Connect with your favorite data sourcesEasily connect and integrate data in a single report
Client testimonials
We serve over 2,500 large and small agencies. Discover why our clients choose Swydo
While there are many reporting solutions available today, few check all the boxes for digital marketers the way Swydo does.
John Thornton Black Propeller, USA
I am very, very happy with Swydo. I don't know what I would do without it.
I love that Swydo’s report automation takes a time-consuming and error prone process out of my staff’s hands. Our reports look professional, provide correct information, and are customized with terminology our client base understands. All with just a push of a button.
FAQ
Frequently asked questions
Setup
Reports & Data
Billing
Help
How do I get started with Swydo?
Sign up for a 14-day free trial or start a subscription. Then:
- Add team members and set permissions.
- Customize your account with your branding.
- Add clients to organize and manage your reports.
- Integrate Facebook Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
- Create & share Facebook Ads reports using templates or custom widgets.
Do I need technical skills to use Swydo?
No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.
How can I connect my Facebook Ads account?
For a quick overview on how to set up your Facebook Ads account, check out the integration tutorial on our help center.
What happens if an integration is not available?
- Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources.
- This keeps your reports up to date with the metrics that matter most.
Is my data secure with Swydo?
Yes, Swydo implements industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.
Do you offer Report Filters?
Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:
- Facebook Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
- Date Filters: Filter Facebook Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
- Dimension Filters: Apply filters based on Facebook Ads dimensions like campaign, ad group, or device.
- Inclusion/Exclusion Filters: Specify which Facebook Ads data to include or exclude from your reports.
Can I have multiple integrations in the same report?
Yes, you can combine Facebook Ads data with multiple integrations into one comprehensive report. This allows you to:
- Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
- Build a holistic view of your marketing performance in one place.
Perfect for multi-channel campaigns and seamless reporting.
Is my Facebook Ads data automatically updated in Swydo?
- Yes! Swydo always displays the most recent data provided by the Facebook Ads API.
- While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
- This ensures you’re always seeing the latest available Facebook Ads data from your connected platforms.
How does Swydo ensure my Facebook Ads data connections stay reliable?
Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.
What happens after my trial ends?
- You will need to upgrade to a paid plan to continue using Swydo.
- Your reports and data remain available for 90 days, giving you time to transition.
What payment options do you accept?
We accept Visa, MasterCard, and American Express.
Can I cancel my subscription anytime?
- Yes, you can cancel at any time.
- Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
- If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
- Learn more here.
Can I pause my subscription and reactivate it later?
- Yes! For $10/month, you can pause your subscription while keeping your reports and data.
- You can resume anytime you’re ready.
What happens to my data if I cancel or stop using Swydo?
- Your Facebook Ads reports and data stay available for 90 days after cancellation.
- After 90 days, your account, data, and reports will be permanently deleted
What type of support do you offer?
- Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
- You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com
- Visit our Help Center for documentation and FAQs.
Do you offer any onboarding services?
Yes! Our onboarding ensures a seamless start with:
While Swydo is self-service, our support team is always available to help set up your first reports.
Create your Facebook Ads reports or dashboards in minutes
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