Instagram Ads Reporting Tool

All Your Essential Instagram Ads Metrics in One Place

Track reach, engagement, conversions, cost metrics, and more.

Total Metrics: 0

Reach

Impressions

Actions::Page Engagement

Spend

Actions::Link Click

Actions::Landing Page View

CPM

Clicks

Actions::Offsite Conversion Fb Pixel Lead

Actions::Like

Actions::Omni View Content

Actions::Lead

Actions::Photo View

Actions::Comment

Page Engagement Actions

Actions::Post Reaction

Result

Unique Actions Total

CPP

Cost Per Result

CPC

CTR

Cost Per Action Type::Like

Followers Count

Frequency

Actions::Onsite Conversion Post Save

Actions::Onsite Conversion Messaging Conversation Started 7D

Actions::Offsite Conversion Fb Pixel Purchase

Action Values::Offsite Conversion Fb Pixel Purchase

Action Values::Omni Purchase

Actions::Omni Purchase

Purchase ROAS

Actions::Post

Actions::Post Engagement

Video Avg Time Watched Actions

Objective

Created Time

Video Play Actions

Actions::Offsite Conversion

Video Thruplay Watched Actions

Website Purchase Roas

Cost Per Action Type::Link Click

Conversions::Start Trial Total

Cost Per Thruplay

CTR Link

Cost Per Action Type::Lead

Cost Per Action Type::Omni Purchase

Cost Per Action Type::Onsite Conversion Lead Grouped

Actions::Onsite Conversion Lead Grouped

Actions::Video View

Cost Per Unique Action Type::Link Click

Actions Total

Outbound Clicks CTR

Actions::Onsite Conversion Messaging First Reply

Cost Per Action Type::Page Engagement

Cost Per Action Type::Video View

Cost Per Inline Post Engagement

Cost Per Action Type::Post Engagement

Inline Post Engagement

Actions::Omni Initiated Checkout

Cost Per Action Type::Omni Initiated Checkout

Unique CTR

Cost Per Action Type::Landing Page View

Cost Per Unique Action Type::Landing Page View

Actions::Leadgen Other

Cost Per Unique Action Type::Leadgen Other

Unique Actions::Link Click

Actions By Action Type

Website CTR

Cost Per Action Type::Leadgen Other

Actions::Omni Add To Cart

Video30Sec Watched Actions

Conversions::Submit Application Total

Cost Per Conversion::Submit Application Total

Video 10 Sec Watched Actions Total

Unique Outbound Clicks

Outbound Clicks

Cost Per Outbound Click

Ad Name

Cost Per Unique Outbound Click

Action Values::Omni Add To Cart

Action Values::Lead

Quality Ranking

Estimated Ad Recall Rate

Estimated Ad Recallers

Cost Per Action Type::Offsite Conversion

Budget

Daily Budget

Adset Name

Actions By Custom Conversion

Cost Per Action By Custom Conversion

Unique Clicks

INSTAGRAM ADS REPORT TEMPLATE

Save Time With Pre-Built Report Templates

Whether you use an existing Swydo Instagram Ads report template or create your own, our intuitive interface will help you create a professional, insightful report in minutes.

Swydo makes it easy to select the best visualization option for the data you want to present and communicate. You can also save any template you create for future use with any client.

Get started

GOAL SETTING

Efficiently Track KPIs And Goals

To make creating Instagram ads reports as easy as possible, the Swydo interface provides 10 pre-defined KPIs—including reach, post reactions, and link clicks—as well as 16 widgets, including ad set and targeting performance.

It’s a breeze to establish and set KPI goals, and start tracking how campaigns are performing against those goals, leaving you the time you need for analysis and optimization.

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BRANDED REPORTS

Align with your brand

Brand your reports using brand templates that let you upload a coverpage. logo, control colors, fonts and other elements of the report.

Our white label feature lets you use your own domain when sending emails via Swydo and sharing reports/ dashboards.

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Scheduled Report Delivery

Automate Your Reporting Workflow

Set up automatic delivery of your Instagram Ads reports as interactive dashboards or PDFs.

Schedule once, and let automation handle the rest. Sleep easy knowing your reports always reach clients or stakeholders.

Automatic resend if an email fails, plus delivery tracking that keeps you informed.

Automate your reporting and focus on what matters

See feature overview

Why choose Swydo

Easy to Use

Bring all your PPC, SEO, social media and Google Analytics data together quickly and easily with hundreds of time-saving templates, predefined widgets, and KPIs.

Branding

Swydo enables you to build reports which reflect your brand by incorporating your logo, text styles, colors and personalized cover pages.

Multi language reports

Translate reports and communicate with your clients in their native language with 14 languages available.

Automated Reporting

Once you’ve created a report, you can schedule and send that report automatically as frequently as needed - monthly, weekly, daily - whatever your clients need.

Customize

Customize reports to suit your clients’ needs. Build report templates and widgets from scratch. Provide executive summaries to help better understand the data.

Share

Share your reports via PDF or use our online dashboard report option – whatever suits your clients or team best.

Connect with your favorite data sources

Easily connect and integrate data in a single report

LinkedIn Business Manager

Instagram Ads

See all integrations

FAQ

Frequently asked questions

How do I get started with Swydo?
Sign up for a 14-day free trial or start a subscription. Then:
- Add team members and set permissions.
- Customize your account with your branding.
- Add clients to organize and manage your reports.
- Integrate Instagram Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
- Create & share Instagram Ads reports using templates or custom widgets.
Do I need technical skills to use Swydo?
No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.
How can I connect my Instagram Ads account?
For a quick overview on how to set up your Instagram Ads account, check out the integration tutorial on our help center.
What happens if an integration is not available?
- You can integrate any data with Swydo using Google Sheets integration.
- Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources.
- This keeps your reports up to date with the metrics that matter most.
Is my data secure with Swydo?
Yes, Swydo implements industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.
Do you offer Report Filters?
Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:
- Instagram Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
- Date Filters: Filter Instagram Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
- Dimension Filters: Apply filters based on Instagram Ads dimensions like campaign, ad group, or device.
- Inclusion/Exclusion Filters: Specify which Instagram Ads data to include or exclude from your reports.
Can I have multiple integrations in the same report?
Yes, you can combine Instagram Ads data with multiple integrations into one comprehensive report. This allows you to:
- Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
- Build a holistic view of your marketing performance in one place.
Perfect for multi-channel campaigns and seamless reporting.
Is my Instagram Ads data automatically updated in Swydo?
- Yes! Swydo always displays the most recent data provided by the Instagram Ads API.
- While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
- This ensures you’re always seeing the latest available Instagram Ads data from your connected platforms.
How does Swydo ensure my Instagram Ads data connections stay reliable?
Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.
What happens after my trial ends?
- You will need to upgrade to a paid plan to continue using Swydo.
- Your reports and data remain available for 90 days, giving you time to transition.
What payment options do you accept?
We accept Visa, MasterCard, and American Express.
Can I cancel my subscription anytime?
- Yes, you can cancel at any time.
- Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
- If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
- Learn more here.
Can I pause my subscription and reactivate it later?
- Yes! For $10/month, you can pause your subscription while keeping your reports and data.
- You can resume anytime you’re ready.
What happens to my data if I cancel or stop using Swydo?
- Your Instagram Ads reports and data stay available for 90 days after cancellation.
- After 90 days, your account, data, and reports will be permanently deleted
What type of support do you offer?
- Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
- You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com
- Visit our Help Center for documentation and FAQs.
Do you offer any onboarding services?
Yes! Our onboarding ensures a seamless start with:
- Live demos with a specialist (book anytime).
- Getting Started series with videos and articles.
- Follow-up emails with tips and next steps.
While Swydo is self-service, our support team is always available to help set up your first reports.

Instagram Ads Reporting

Make your weekly, monthly and on the fly Instagram reports in just minutes

All Your Essential Instagram Ads Metrics in One Place

Frequently asked questions

Create your free marketing report in minutes