Facebook Ads Reporting Tool

Frequently Asked Questions

• How do I connect my Facebook Ads account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Facebook Ads. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Facebook Ads data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Facebook Ads, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Facebook Ads data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• ow do I report on Advantage+ Shopping campaigns beyond aggregate-only views?

  Swydo pulls every Advantage+ dimension Meta exposes through the Marketing API, including campaign-level spend, conversions, ROAS, and audience signals. For ASC specifically, you can break down performance by placement, creative variant, and conversion event. Meta does black-box some signals (Advantage+ audience composition is auto-generated and not fully exposed), so anything Meta hides in their UI is also hidden in Swydo. What you get is the full set of metrics they make available via API, alongside other channels.

• How does iOS 14.5+ and Aggregated Event Measurement affect what I can show clients?

  iOS 14.5+ and AEM mean Meta now reports modeled (not deterministic) conversions for many iOS users, and conversion windows are capped at 7 days click / 1 day view by default. Swydo pulls whatever Meta returns, so your numbers reflect Meta’s modeled view. Best practice: pair the Meta widget with a Shopify or GA4 widget showing actual orders, then add a text widget explaining the modeled-vs-actual gap. This frames the conversation honestly with clients.

• Why does Meta show different conversions than Shopify or my CRM?

  Meta uses click and view-through attribution within their conversion windows; Shopify counts orders regardless of source; your CRM may dedupe leads differently. Discrepancies of 10–30% are common and not a tracking failure. In Swydo, surface all three numbers side by side and use a text widget to explain methodology. Some agencies build a custom metric showing the spread (Meta conversions ÷ Shopify orders) to track attribution drift over time.

• Does Swydo pull both Pixel and Conversions API (CAPI) data?

  Yes. Whatever conversion events you’ve configured in Meta Events Manager — whether sourced from Pixel, CAPI, or both — flow into Swydo through the Marketing API. Meta deduplicates Pixel + CAPI events on their end before exposing them via API, so you see Meta’s deduplicated number, not raw event counts. If you want to verify CAPI is firing correctly, check Events Manager directly; Swydo reports the resulting attributed conversions.

• Can I separate organic Instagram performance from Instagram Ads in one report?

  Yes. Instagram Ads connect through the Facebook Ad Account; Instagram Insights connect through the linked Instagram Business Account. Add both data sources to your client, then build separate sections in the same report — one for paid (Instagram Ads metrics: spend, CPM, conversions) and one for organic (Insights metrics: reach, engagement, follower growth). Note that Meta’s API doesn’t let you split paid and organic within a single Insights metric — it’s separation by data source, not by filter.

• What Facebook Page metrics are still supported after Meta's 2024 API deprecations?

  Meta deprecated several Page metrics across 2024 (Page Views logged-in/out, Engaged Users, Negative Feedback, Storytellers, several demographic dimensions). Swydo’s Facebook Insights integration covers everything still exposed by the Graph API: reach, impressions, fans, follows, post performance, and engagement metrics. For deprecated metrics that clients still ask for, the Swydo workaround is custom metrics — for example, build “Total Engagements” as reactions + comments + shares, or “Engagement Rate” as engagements ÷ impressions.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Facebook Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Facebook Ads reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Facebook Ads account?

  For a quick overview on how to set up your Facebook Ads account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Facebook Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Facebook Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Facebook Ads dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Facebook Ads data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Facebook Ads data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Facebook Ads data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Facebook Ads API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Facebook Ads data from your connected platforms.
• How does Swydo ensure my Facebook Ads data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Facebook Ads reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.