Swydo’s Google Ads integration pulls in your key performance data and transforms it into shareable reports and dashboards—automatically.
Plus, seamlessly report on YouTube Ads and Google Local Services Ads from the same platform.
Skip the manual work and endless explanations. Deliver professional reports that keep clients and stakeholders informed while you focus on driving business results.
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How it works
1. Select
Choose one of our predefined templates or create your own
2. Connect
Connect your data sources
3. Customize
Customize your data to meet your client’s needs
4. Share
Schedule and share a dashboard or PDF report with your team or clients
Heads up: API changes may affect what's shown here.
For the most accurate info, check the Advanced tab in your Swydo account. Missing a metric? Contact Support.
Effortless Google Ads Reporting Tool That Saves Time
Need a simple way to create a Google Ads report without juggling spreadsheets? Swydo’s Google Ads reporting software saves you time. Turn hours of manual tasks into minutes with our pre-built Google Ads report template.
Present your Google Ads KPIs with Swydo’s data visualization tool, deliver a polished Google Ads report or interactive dashboard, and highlight results without the hassle. Update one master template, and every connected report refreshes automatically—no repeated tasks, no errors.
Save hours every monthTurn Your Marketing Objectives into Actual Results
Use our goal tracking and monitoring tools to keep clients updated on key Google Ads metrics like ROAS, Clicks, Impressions, CPC, Average Position, Conversions and more. Quickly see whether you’re hitting your KPIs or need to pivot. This eliminates guesswork and supports data-driven decisions.
Turn raw data into clear insights
Easily Scale & Manage Multiple Clients
Manage multiple clients with ease and precision. Swydo equips agencies to onboard clients quickly with custom templates, update every client Google Ads report in a single click, and assign team roles for seamless collaboration. Control access, personalize delivery, and free up time to focus on growth—all from one platform.
Start scaling your reporting effortsPresent Your Brand with Confidence
Create white label Google Ads reports that reflect your agency’s look and feel. Include your logos, colors, and layouts to match your style. Use interactive dashboards on your custom domain URL for added trust. Show your expertise while delivering professional, ROI-focused updates.
Showcase your brand in every Google Ads report
Automate Your Reporting Workflow
Set up automatic deliveries of your Google Ads dashboards or shareable PDF reports. Configure once and ensure clients receive timely updates daily, weekly, monthly, or quarterly. Swydo automatically retries failed emails, so you never miss a deadline.
Never forget to send another reportSpot & Fix Connection Issues Fast
Accurate reporting starts with reliable data connections. Swydo sends instant alerts if your Google Ads integration connection fails. Reauthorize in a few clicks, and see all data sources on one screen. Control costs by managing active or inactive data feeds.
Keep your data flowing and your reports accurate
Get a single overview of top metrics for all your clients.
Get email alerts when results hit or miss targets.
Enjoy 99%+ report delivery with auto-resends.
Blend data from up to 5 ad platforms into one widget for a single, clear metric.
Blend data from up to 5 ad platforms into one widget for a single, clear metric.
Report-level and KPI status filters allow you to quickly identify issues and take action.
Bring all your PPC, SEO, social media and Google Analytics data together quickly and easily with hundreds of time-saving templates, predefined widgets, and KPIs.
Swydo enables you to build reports which reflect your brand by incorporating your logo, text styles, colors and personalized cover pages.
Swydo gives you the tools to dig deeper with monitoring boards, goals and target alerts, custom metrics, combined data sources, report filters, and more.
Once you’ve created a report, you can schedule and send that report automatically as frequently as needed - monthly, weekly, daily - whatever your clients need.
Customize reports to suit your clients’ needs. Build report templates and widgets from scratch. Provide executive summaries to help better understand the data.
Share your reports via PDF or use our online dashboard report option – whatever suits your clients or team best.
Easily Connect & Integrate Data in a Single Report
From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Google Ads. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.
Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.
Yes! Swydo supports YouTube Ads and Google Local Services Ads reporting alongside Google Ads. You can combine data from all three sources in a single report or dashboard.
Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.
Swydo pulls every Performance Max dimension Google exposes via the Ads API, including asset group performance, conversion value by audience signal, and channel-level breakdowns where available. You can build a PMax-only widget showing asset group spend, conversions, and CPA, or blend PMax with Search and YouTube in one cross-campaign view. Note that Google itself redacts some PMax dimensions (full search-term lists, for instance), and Swydo can’t surface what Google doesn’t share.
Swydo surfaces every search term Google’s API returns, but Google now hides queries that don’t meet their volume threshold (these appear as “Other”). That’s a Google policy, not a Swydo limit, and no reporting tool can recover those redacted terms. What you can do in Swydo: build a search-term widget grouped by match type or campaign, filter by minimum impressions, and add a custom metric to show the percentage of redacted spend per campaign.
Filter any Google Ads widget by Advertising Channel Type = Video to isolate YouTube Ads, or build a dedicated YouTube section in your report with view rate, watch time, video quartile completion, and CPV. You can also blend YouTube Ads with Search and Display in a single funnel view to show clients how upper-funnel video drives lower-funnel conversions. Note that the YouTube integration in Swydo is ads-only; organic channel metrics aren’t pulled.
Conversions almost always differ between Google Ads and GA4 because they use different attribution models, conversion windows, and de-duplication logic. Google Ads typically counts data-driven, click-through conversions in a 30-day window; GA4 defaults to a different model with its own session logic. Swydo lets you show both side by side in one report, with a text widget explaining the difference, so clients see the gap is methodology — not a tracking error.
Yes. Demand Gen campaigns appear as a campaign type in Swydo’s Google Ads data, with full metric coverage (impressions, clicks, conversions, cost, CPA, ROAS). For Smart Bidding strategies — Target CPA, Target ROAS, Maximize Conversion Value — you can report on bid strategy performance, target-vs-actual CPA, and conversion-value lift. Build a Smart Bidding section in your template once and reuse it across every Google Ads client.
Yes. Each advertiser account under your MCC connects to Swydo as a separate data source. Add as many as you need to a single client (useful for clients running multiple sub-brands), or build a roll-up report at the agency level by adding accounts from different clients into one master report. Each account counts as one billable data source, but using the same source in multiple reports within one client is free.
Sign up for a 14-day free trial or start a subscription. Then:
No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.
For a quick overview on how to set up your Google Ads account, check out the integration tutorial on our help center.
Yes, Swydo implements industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.
Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:
Yes, you can combine Google Ads data with multiple integrations into one comprehensive report. This allows you to:
Perfect for multi-channel campaigns and seamless reporting.
Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.
We accept credit cards (Visa, Mastercard & American Express) and PayPal.
Yes! Our onboarding ensures a seamless start with:
While Swydo is self-service, our support team is always available to help set up your first reports.
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