Google Business Profile Reporting Tool

Frequently Asked Questions

• How do I connect my Google My Business Profile account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Google My Business Profile. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Google My Business Profile data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Google My Business Profile, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Google My Business Profile data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• What Google Business Profile metrics does Swydo report on?

  Swydo’s GBP integration covers search queries (the queries that surfaced the listing), map views, search views, phone calls, photo views, photo quantity, direction requests, weighted average rating, branded vs direct searches, and popular times (foot-traffic patterns). For multi-location clients, you can connect a single location or all locations under the account.

• Can I report on multiple Google Business Profile locations in one report?

  Yes. When connecting GBP, choose “all locations” instead of a single location to bring every location under the account into one connection. Build location-level widgets showing rating, review count, calls, and direction requests per location. Useful for franchise clients or multi-location retailers where each location’s local performance is a separate KPI.

• How do I report on review counts and average ratings over time?

  Swydo pulls weighted average rating and review count as time-series metrics, so build a line chart showing rating trend and a column chart showing new reviews per month. Pair with a custom metric for “review velocity” (new reviews per month) — a key signal for local SEO. For review sentiment or reply tracking, a dedicated reputation tool goes deeper, but headline rating and count flow cleanly into Swydo.

• Can I show direction requests and phone calls as conversion-equivalent KPIs?

  Yes. Direction requests and phone calls are both exposed as GBP metrics, and most local-SEO agencies report them as conversion-equivalent KPIs alongside paid-channel conversions. Build a Local Conversions section showing total actions (calls + directions + website clicks), then layer in trend charts for each. Useful when pitching local clients on the value of GBP optimization vs paid local ads.

• Why do GBP search queries sometimes show fewer queries than I expect?

  Google only exposes search queries above a privacy threshold via the GBP API — low-volume queries are aggregated as “Other” or omitted entirely. This isn’t a Swydo limitation; the same redaction happens in the GBP UI. For a fuller picture of local search behavior, pair GBP search queries with Google Search Console queries filtered by location-relevant pages.

• Can I combine Google Business Profile with paid local-search ads in one report?

  Yes. Add GBP and Google Ads as data sources to your client and build a Local Marketing report combining organic local visibility (GBP impressions, calls, directions) with paid local-search activity (location-extension clicks, store-visit conversions where available). Useful for clients running combined local SEO + Local Services Ads or location-extension search campaigns — gives them one view of total local marketing impact.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Google Business Profile, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Google Business Profile reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Google Business Profile account?

  For a quick overview on how to set up your Google Business Profile account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Google Business Profile Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Google Business Profile data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Google Business Profile dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Google Business Profile data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Google Business Profile data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Google Business Profile data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Google Business Profile API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Google Business Profile data from your connected platforms.
• How does Swydo ensure my Google Business Profile data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Google Business Profile reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.