PageSpeed Insights Reporting Tool

Frequently Asked Questions

• How do I connect my PageSpeed Insights account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose PageSpeed Insights. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine PageSpeed Insights data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from PageSpeed Insights, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my PageSpeed Insights data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• What PageSpeed metrics does Swydo report on?

  Swydo’s PageSpeed integration covers Google’s Core Web Vitals (Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift), Lighthouse scores (Performance, Accessibility, Best Practices, SEO), and field data vs lab data where available. Build a per-URL widget showing scores trending over time — useful as a technical-SEO deliverable in monthly reports.

• Can I track Core Web Vitals across multiple pages?

  Yes. Configure each URL you want to track as a separate widget input, or bundle multiple URLs into a single client-level report showing Core Web Vitals across home, category, product detail, and key landing pages. Trend each metric over time to show clients whether site performance is improving, degrading, or holding steady — and which pages are the worst offenders.

• How does PageSpeed data refresh in Swydo?

  PageSpeed runs a fresh test each time Swydo pulls data. For widgets in scheduled reports, the test runs at report-render time. Note that Lighthouse scores can fluctuate slightly between tests due to network and CPU variance — for trend analysis, look at multi-day or multi-week averages rather than single-test snapshots.

• Should I report on lab data or field data?

  Both, but for different audiences. Lab data (Lighthouse) is reproducible and good for diagnosing specific issues; field data (Chrome User Experience Report — CrUX) reflects real users and is what Google uses for ranking signals. For client reporting, field data is what matters for SEO. Build widgets for both, but lead with field data and use lab data for diagnostic appendices when something breaks.

• Can I combine PageSpeed with SEO performance metrics in one report?

  Yes — and most technical-SEO agencies do. Build a unified SEO + Site Performance section: GSC clicks/impressions/CTR for organic visibility, GA4 organic sessions and conversions for outcomes, AccuRanker or SE Ranking for keyword rankings, and PageSpeed for Core Web Vitals. The story: site speed enables ranking, ranking drives traffic, traffic drives outcomes — all visible in one client deliverable.

• Can I track competitor PageSpeed scores too?

  Yes. PageSpeed Insights will run on any public URL, including your competitors’. Add competitor URLs as separate widget inputs in your client report and build a competitor-comparison table showing Performance, Accessibility, Best Practices, SEO, and Core Web Vitals side by side. Useful for technical-SEO pitches where a client’s site lags competitors on speed — visual comparison makes the case faster than a written argument.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Google Pagespeed, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Google Pagespeed reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Google Pagespeed account?

  For a quick overview on how to set up your Google Pagespeed account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Google Pagespeed Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Google Pagespeed data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Google Pagespeed dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Google Pagespeed data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Google Pagespeed data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Google Pagespeed data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Google Pagespeed API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Google Pagespeed data from your connected platforms.
• How does Swydo ensure my Google Pagespeed data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Google Pagespeed reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.