Snapchat Ads Reporting Tool

Frequently Asked Questions

• How do I connect my Snapchat Ads account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Snapchat Ads. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Snapchat Ads data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Snapchat Ads, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Snapchat Ads data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• Which Snapchat conversion events does Swydo support?

  Swydo pulls every Snapchat conversion event your Snap Pixel or Conversions API is configured for: purchases, signups, add-to-cart, checkout starts, page views, custom events. Each event surfaces as a metric you can filter and group by. Build a campaign-level widget showing spend, conversions per event, cost per conversion, and ROAS. Revenue and ROAS require Snap to receive value with conversion events — verify your Pixel passes value if those metrics look low.

• How do I report on Snapchat video ad performance?

  Snapchat exposes video-specific metrics: video views, video completion rate, average watch time, swipe-up rate. Build a video-performance widget grouped by ad creative to identify your best-performing creatives. Snapchat’s view-rate definitions differ from other platforms (a “view” on Snap typically means 2 seconds of playback), so a quick text widget explaining this prevents client confusion when comparing Snap CPV to TikTok or YouTube.

• Can I report on Snapchat AR Lenses and Filters?

  Snapchat exposes some AR-experience metrics — Lens plays, share rate, average play time — through their advertising API where the Lens is part of an ad campaign. For sponsored Lens campaigns specifically, build a dedicated AR section showing Lens plays, swipe-ups from the Lens, and conversion value. For organic AR Lenses (created through Lens Studio without paid promotion), reporting is more limited and typically requires data export.

• How does Snapchat attribution compare to Meta or TikTok?

  Snapchat’s default attribution windows are typically 7 days swipe-up and 1 day view, similar to Meta’s defaults. Like all post-iOS-14.5 platforms, Snap uses modeled attribution for iOS 14.5+ users, so reported conversions include statistical modeling rather than purely deterministic tracking. In Swydo, show Snap’s attributed conversions alongside Shopify or GA4 actuals to give clients a fuller picture of Snap’s contribution.

• Can I blend Snapchat Ads with other paid platforms in a cross-channel widget?

  Yes. Snapchat Ads is supported in Swydo’s Combined Data Sources, so you can blend Snap with Google Ads, Meta, TikTok, Pinterest, and others into a single widget showing spend, impressions, clicks, conversions, CPC, CTR, CPM, ROAS where exposed. Useful for younger-audience consumer brands where Snap sits in the social mix alongside TikTok and Instagram.

• How do I report on Snapchat audience demographics?

  Snapchat exposes aggregate demographic dimensions (age, gender, top geographies, platform/device) via its advertising API. Build a demographics widget in your Snapchat section showing reach by age bucket and gender split. For interest- and behavior-based audience insights (Snapchat’s Lifestyle Categories), reporting is more limited — those segments are exposed at the campaign-targeting level but not always available as report dimensions.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Snapchat Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Snapchat Ads reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Snapchat Ads account?

  For a quick overview on how to set up your Snapchat Ads account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Snapchat Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Snapchat Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Snapchat Ads dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Snapchat Ads data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Snapchat Ads data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Snapchat Ads data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Snapchat Ads API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Snapchat Ads data from your connected platforms.
• How does Swydo ensure my Snapchat Ads data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Snapchat Ads reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.