TikTok Ads Reporting

Frequently Asked Questions

• How do I connect my TikTok Ads account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose TikTok Ads. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine TikTok Ads data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from TikTok Ads, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my TikTok Ads data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• How do I report on Smart+ campaigns in Swydo?

  Smart+ campaigns surface as a dedicated campaign type in Swydo’s TikTok Ads data source, with full coverage of metrics TikTok exposes via API: impressions, clicks, conversions, cost, ROAS, and conversion value by event. Like Google’s PMax and Meta’s Advantage+, TikTok aggregates some Smart+ signals (creative-level breakdown is partial), so what you see in Swydo matches what TikTok exposes — not necessarily what their UI shows internally.

• Does Swydo support GMV Max ecommerce attribution?

  Yes. GMV Max campaigns and their associated metrics (Gross Merchandise Value, ROAS, conversion value, attributed orders) flow into Swydo through the TikTok Ads API. For TikTok Shop merchants specifically, GMV Max metrics can be blended with Shopify or GA4 ecommerce data to reconcile platform-attributed GMV against actual store revenue. Note: Swydo’s Shopify integration is in maintenance mode (no new connections since Aug 2025), so reconcile against GA4 or Klaviyo if you need both sides.

• Can I compare Spark Ads to standard in-feed performance?

  Yes. Filter TikTok Ads widgets by ad format to separate Spark Ads (boosted organic posts) from in-feed ads. Spark Ads typically show stronger engagement metrics (saves, shares, profile visits) because they originate from organic posts, while in-feed often wins on raw conversion volume. Build a side-by-side comparison widget to show clients which format earns the better cost-per-engagement vs cost-per-conversion trade-off for their goals.

• How do I report on TikTok's auction vs reservation buying?

  Swydo’s TikTok Ads integration focuses on auction-bought campaigns. Reservation Ads (TopView, Brand Takeover, reach-and-frequency buys) aren’t currently supported in the TikTok integration — you’d need to add those numbers manually using a Manual KPI in Swydo, since TikTok doesn’t expose all reservation metrics through the same API as auction. For most agency clients running performance budgets, auction reporting covers everything.

• Does Swydo pull TikTok creative-level and hashtag data?

  Yes for creative-level: build an ad-level widget showing spend, impressions, clicks, conversions, and ROAS per creative, useful for creative testing readouts. Hashtag-level data is limited — TikTok exposes engagement and reach for hashtags primarily through the organic API (the TikTok Organic integration in Swydo), so paid hashtag performance is rolled into ad-level metrics rather than broken out as a separate dimension.

• Can I report on TikTok Ads alongside TikTok Organic in one view?

  Yes. TikTok Ads and TikTok Organic are separate connections, but they live in the same client and the same report. Add both as data sources and build a unified TikTok section: an Ads block showing spend, conversions, ROAS, plus an Organic block showing video views, follower growth, profile visits, and engagement rate. Swydo’s pre-built TikTok Profile and Ads Report template gives you this layout out of the box.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate TikTok Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share TikTok Ads reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my TikTok Ads account?

  For a quick overview on how to set up your TikTok Ads account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • TikTok Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter TikTok Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on TikTok Ads dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which TikTok Ads data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine TikTok Ads data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my TikTok Ads data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the TikTok Ads API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available TikTok Ads data from your connected platforms.
• How does Swydo ensure my TikTok Ads data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your TikTok Ads reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.