Microsoft Ads Reporting

Automate your Microsoft Ads reports and be transparent with clients and stakeholders

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  • 2500+ Customers2500+Customers
  • 80+ Countries80+Countries
  • 50,000+ Monthly reports50,000+Monthly reports

Free for 14 days, no credit card required, cancel at any time

Microsoft Ads Reporting
How it works
select template
1. Select template

Choose one of our predefined templates or create your own

connect
2. Connect

Connect your data sources

customize
3. Customize

Customize your data to meet your client's needs

share
4. Share

Schedule and share a dashboard or PDF report with your team or clients

All Your Essential Microsoft Ads Metrics in One Place

Track campaigns, analyze keywords, optimize ad spend, and more.
Total Metrics: 0
Account Name
Account Number
Ad Extension Property Value
Ad Extension Type
Ad Group
Ad Relevance
Ad State
Ad Type
Age Group
Assists
Average CPC
Average Position
Bid Match Type
Campaign
Campaign Status
Campaign Status Text
Clicks
Click Share Percent
Conversion Rate
Conversions
Cost Per Assist
Cost Per Conversion
CTR
Estimated Click Percent
Estimated Clicks
Estimated Conversion Rate
Estimated Conversions
Estimated CTR
Estimated Impression Percent
Estimated Impressions
Exact Match Impression Share Percent
Gender
Goal
Impression Lost To Budget Percent
Impression Lost To Rank Agg Percent
Impressions
Impression Share Percent
Keyword
Keyword Labels
Keyword State
Landing Page Experience
Monthly Budget
Phone Calls
Phone Impressions
Product Type1
Quality Score
Return On Ad Spend
Revenue
Revenue Per Conversion
Search Query
Spend
Status
Status Text
Microsoft Ads Report Template
Microsoft Ads Report Template

Save Time With Pre-Built Templates

Swydo empowers you to create professional Microsoft Ads reports in minutes. Start with our pre-built Microsoft Ads report templates and customize them to match your exact needs.

Save your customized templates and reuse them across all your clients for maximum efficiency. Automated reporting frees up your time, allowing you to focus on what matters most: creating and optimizing successful campaigns that drive results.

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GOAL SETTING

Efficiently Track KPI Performance

With Swydo you can easily set and monitor KPI targets – clicks, costs, conversions and more – to help compare and achieve your goals across multiple marketing channels. Take advantage of the library of KPIs and widgets we’ve created, or customize your data points based upon a client’s business. It all leads to a professional report that improves and informs decision making regarding campaigns, budgets and ROI.

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GOAL SETTING
BRANDED REPORTS
BRANDED REPORTS

Align with your brand

Brand your reports using brand templates that let you upload a cover page. logo, control colors, fonts and other elements of the report.

Our white label feature lets you use your own domain when sending emails via Swydo and sharing reports/ dashboards.

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Why choose Swydo

Easy to Use
Easy to Use

Bring all your PPC, SEO, social media and Google Analytics data together quickly and easily with hundreds of time-saving templates, predefined widgets, and KPIs.

Branding
Branding

Swydo enables you to build reports which reflect your brand by incorporating your logo, text styles, colors and personalized cover pages.

Multi language reports
Multi language reports

Translate reports and communicate with your clients in their native language with 14 languages available.

Automated
Automated Reporting

Once you’ve created a report, you can schedule and send that report automatically as frequently as needed - monthly, weekly, daily - whatever your clients need.

Customized
Customize

Customize reports to suit your clients’ needs. Build report templates and widgets from scratch. Provide executive summaries to help better understand the data.

Share
Share

Share your reports via PDF or use our online dashboard report option – whatever suits your clients or team best.

Client testimonials We serve over 2,500 large and small agencies. Discover why our clients choose Swydo
John Thornton / Black Propeller

While there are many reporting solutions available today, few check all the boxes for digital marketers the way Swydo does.

customer 1

John Thornton Black Propeller, USA

Barry Abraham / Brickwaymarketing, USA

I am very, very happy with Swydo. I don't know what I would do without it.

customer 2

Barry Abraham

Grant Hensel / Nonprofit Megaphone (USA)

I love that Swydo’s report automation takes a time-consuming and error prone process out of my staff’s hands. Our reports look professional, provide correct information, and are customized with terminology our client base understands. All with just a push of a button.

customer 3

Grant Hensel

FAQ

Frequently asked questions

Setup
Reports & Data
Billing
Help
  • How do I get started with Swydo?

    Sign up for a 14-day free trial or start a subscription. Then:

    • Add team members and set permissions.
    • Customize your account with your branding.
    • Add clients to organize and manage your reports.
    • Integrate Microsoft Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
    • Create & share Microsoft Ads reports using templates or custom widgets.
  • Do I need technical skills to use Swydo?

    No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

  • How can I connect my Microsoft Ads account?

    For a quick overview on how to set up your Microsoft Ads account, check out the integration tutorial on our help center.

  • What happens if an integration is not available?
    • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
    • This keeps your reports up to date with the metrics that matter most.
  • Is my data secure with Swydo?

    Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

  • Do you offer Report Filters?

    Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

    • Microsoft Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
    • Date Filters: Filter Microsoft Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
    • Dimension Filters: Apply filters based on Microsoft Ads dimensions like campaign, ad group, or device.
    • Inclusion/Exclusion Filters: Specify which Microsoft Ads data to include or exclude from your reports.
  • Can I have multiple integrations in the same report?

    Yes, you can combine Microsoft Ads data with multiple integrations into one comprehensive report. This allows you to:

    • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
    • Build a holistic view of your marketing performance in one place.

    Perfect for multi-channel campaigns and seamless reporting.

  • Is my Microsoft Ads data automatically updated in Swydo?
    • Yes! Swydo always displays the most recent data provided by the Microsoft Ads API.
    • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
    • This ensures you’re always seeing the latest available Microsoft Ads data from your connected platforms.
  • How does Swydo ensure my Microsoft Ads data connections stay reliable?

    Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

     

  • What happens after my trial ends?
    • You will need to upgrade to a paid plan to continue using Swydo.
    • Your reports and data remain available for 90 days, giving you time to transition.
  • What payment options do you accept?

    We accept Visa, MasterCard, and American Express.

  • Can I cancel my subscription anytime?
    • Yes, you can cancel at any time.
    • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
    • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
    • Learn more here.
  • Can I pause my subscription and reactivate it later?
    • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
    • You can resume anytime you’re ready.
  • What happens to my data if I cancel or stop using Swydo?
    • Your Microsoft Ads reports and data stay available for 90 days after cancellation.
    • After 90 days, your account, data, and reports will be permanently deleted
  • What type of support do you offer?
    • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
    • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
    • Visit our Help Center for documentation and FAQs.
  • Do you offer any onboarding services?

    Yes! Our onboarding ensures a seamless start with:

    While Swydo is self-service, our support team is always available to help set up your first reports.

Create your free Microsoft Ads report in minutes

Free for 14 days, no credit card required, cancel at any time

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