Using Swydo’s CallRail report template, discover which marketing campaigns, website pages, and keywords generate phone calls and conversions.
Gain valuable insights into the effectiveness of your marketing efforts in generating and handling phone calls. These metrics and KPIs will help you improve your marketing optimization strategies, enhance customer engagement, and increase conversion rates.
Data sources CallRailFree for 14 days, no credit card required, cancel at any time
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Keyword Performance
Understand which keywords lead to phone calls and customer engagement so you can refine your search marketing strategies.
Landing Page Performance
Review the effectiveness of different landing pages in generating calls to help optimize content, layout, and CTAs and improve conversion rates.
New Calls
Analyze the number of first-time calls from new callers during a specific period to gauge marketing campaign performance in attracting new leads.
Duration
Evaluate time on phone calls to gain insights into the depth of interactions, indicating more detailed inquiries or successful customer service interactions.
Answered Calls
Track the number of successfully answered calls to assess responsiveness, customer satisfaction, and effective lead management.
Missed Calls
Monitor unanswered calls to uncover lost opportunities that could be remedied through better resource allocation or call-handling processes.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
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