Utilize Swydo’s CallTrackingMetrics report template to gain insights into which keywords, website pages, and marketing campaigns drive phone calls and conversions.
Analyze the direct impact your marketing efforts have on your phone-based customer engagement. Get the data you need to optimize your marketing strategies, improve customer interactions, and maximize ROI.
Data sources CallTrackingMetricsFree for 14 days
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Tracking Numbers Performance
Determine which of your marketing channels or campaigns are most effective at driving calls.
Formatted Caller Number Performance
Gain insights into where calls are coming from and which customers are engaging multiple times.
Keyword Performance
Track which of your keywords are most successful in triggering phone calls.
Campaign Performance
Measures the effectiveness of your individual marketing campaigns in contributing to call volume, call quality, and ultimately conversions.
Ad Group Performance
Assess how well your content or demographic targeting is driving calls and conversions at the ad group level.
Ad Content Performance
Evaluate the performance of specific ads in generating calls to help you refine your strategies.
Billed Amount
Monitor the total cost associated with the calls made to your tracking numbers.
Unique Calls
Count the number of distinct calls received, distinguishing between repeat and unique callers.
Call Duration
Measure the length of time of each call to gain insights potentially higher quality interactions that lead to conversions or customer satisfaction.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
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