Why Your Agency Needs a CallTrackingMetrics Report Template
Your clients don’t care how many calls came in. They care which campaigns made the phone ring, whether those callers turned into paying customers, and if their ad spend is actually working.
A CallTrackingMetrics report template built for agencies takes the raw call data sitting in CTM and turns it into a client-ready deliverable that ties every phone call back to the marketing that drove it. No more pulling exports, no more stitching spreadsheets together — just a repeatable report that scales across your entire book of business.
When your client asks “what am I getting for my money?”, this template gives you the answer in under a minute.
What Makes Swydo’s CallTrackingMetrics Report Template Different?
Built Around Attribution, Not Just Call Logs
Most CTM reports show call volume. This template connects calls to sources, campaigns, keywords, and revenue so your clients see which marketing dollars actually drove the phone to ring.
Cross-Channel Reporting In One View
Your clients aren’t running CTM in isolation. This template blends CallTrackingMetrics data alongside Google Ads, Meta, GA4, and more, up to five data sources in a single widget. One report, full funnel.
Metrics You Build, Not Just Metrics You Pull
Standard CTM metrics only tell part of the story. Create calculated metrics like cost per qualified call or revenue per channel by combining CTM data with ad spend, reports that reflect the KPIs your clients actually signed off on.
