Google Analytics Ecommerce Report

Google Analytics E-Commerce Report Template

Gain actionable insights into your online store’s performance. Swydo’s pre-built Google Analytics E-Commerce report template enables you to easily report on website traffic, conversion rates, and sales performance. 

Make data-driven decisions to optimize your marketing strategies, identify areas for growth, and refine your tactics to increase your revenue.

Data sources Google Analytics 4
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Google Analytics Ecommerce Report
How it works
select template
1. Select template

Choose one of our predefined templates or create your own

connect
2. Connect

Connect your data sources

customize
3. Customize

Customize your data to meet your client's needs

share
4. Share

Schedule and share a dashboard or PDF report with your team or clients

GOOGLE ANALYTICS E-COMMERCE REPORT INSIGHTS

Measure the Effectiveness of Your E-Commerce Efforts

Traffic Acquisition
Understand where your website visitors are coming from, how they engaged with your site, the total number of conversions, and the revenue generated.

Landing Page Path Performance
Dig into landing page performance metrics and uncover optimization opportunities to boost engagement and conversions.

Conversion by Region
Determine which regions perform best regarding conversions to enhance and improve your targeting tactics and budget allocation.

Item List Name Performance
Get purchase, transaction, and revenue details for each product list you track on your e-commerce site to help you maximize product placement and drive sales.

Historical Performance
Monitor trends by comparing # of new users, engagement metrics, and conversions over a set period of time.

GOOGLE ANALYTICS E-COMMERCE KPIS AND METRICS

KPIs and Metrics Included in Our Google Analytics E-Commerce Template

New User
The number of new users who have initiated at least one session during a specified timeframe.

Transactions
The total unique number of transactions made by visitors to your online store.

Conversions
Counts the completion of a desired action, tagged as conversion events, such as requesting a sample or purchasing an item.

Ads Cost
Total money spent on running ad campaigns to drive traffic to your e-commerce website.

Cost Per Conversion
The average cost for gaining a conversion is calculated by dividing total ad spend by total conversions.

Return on Ads Spend (ROAS)
Evaluate how your paid advertising generates e-commerce sales by dividing revenue by your ad spend.

Total Revenue
This metric reflects the total amount of money generated from your online sales.

CUSTOMIZATION

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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