Swydo’s Google Display Ads report template helps you effectively monitor and optimize your campaigns and achieve your marketing objectives.
Gain actionable insights into your Google Display Ad campaigns to maximize visibility, engagement, and conversions.
Data sources Google AdsFree for 14 days
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Campaign Performance
Evaluating costs, impressions, clicks, and other relevant metrics can give you a high-level view of your display ad campaign’s success.
Ad Group Performance
Dive into a more detailed analysis of specific themes or messaging by assessing performance by ad group within each campaign
Ad Performance
Track metrics such as clicks, impressions, and conversion rates to measure how each ad contributes to the overall campaign goals.
Targeted Placement Performance
Analyze the performance of ads within the Google Display Network to determine which placements are most valuable.
Where Ads Showed
Understand where your ads are displayed and adjust your strategies to improve performance.
Cost
Improve budget management and maximize ROI by assessing the total money spent on your Google Display Ads campaign.
Impressions
Gauge the reach of your campaign by monitoring the number of times your display ads appeared to users.
Clicks
Measure user ad engagement by tracking the number of times users clicked on your ads.
Display Impression Share
Analyze your ad visibility in your target market by identifying the percentage of times your ads appeared out of eligible impressions.
Display Lost IS (Rank)
Increase impression share by improving ad quality, relevance or bidding by understanding when your ads weren’t shown due to poor Ad Rank.
Display Lost IS (Budget)
Adjust your budget to capture more impressions by assessing when your ads weren’t shown due to insufficient budget.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
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