Hubspot Website Report

Hubspot Website Report Template

Monitor and boost your website’s performance with Swydo’s Hubspot Website report template.

Make informed decisions on content creation, marketing strategies, and website optimizations to enhance visitor engagement, improve user experience, and increase conversions.

Data sources HubSpot
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Hubspot Website Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Hubspot Website Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Hubspot metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Hubspot data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Hubspot reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Hubspot reports that showcase your expertise.

Why Your Agency Needs a HubSpot Website Report Template

Website performance without proper attribution is just vanity metrics. Transform scattered HubSpot data into revenue-focused insights that prove your inbound methodology drives real business growth, not just traffic spikes.

Your clients invested in HubSpot for lead generation and customer acquisition, not complex dashboards they can’t interpret. A strategic HubSpot Website template connects website behavior directly to pipeline impact and customer lifetime value.

Stop losing deals because competitors show clearer ROI stories. Stop defending your inbound strategy with surface-level metrics. This HubSpot Website report template transforms visitor behavior into predictable revenue patterns, proving your expertise generates measurable business outcomes that justify HubSpot investments.


What Makes Swydo’s HubSpot Website Report Template Different?

HubSpot-Native Intelligence
Track metrics that matter in HubSpot: form submission rates, contact conversion efficiency, marketing qualified leads, and session-to-contact performance. No generic web analytics metrics—just HubSpot inbound expertise.

Inbound Marketing Focus
HubSpot isn’t Google Analytics. Our template highlights inbound funnel success, lead generation patterns, and conversion-focused tracking that justifies HubSpot’s comprehensive platform investment.

Custom Metric Intelligence
Create powerful custom calculations like cost per marketing qualified lead, session-to-customer conversion rates, and form view efficiency. Combine any HubSpot metrics to tell your unique success story.


What To Include In An HubSpot Website Report

Create professional HubSpot Website report templates that track critical metrics, deliver actionable insights, and prove inbound marketing ROI with HubSpot’s comprehensive website analytics.

Executive Summary With HubSpot Performance Indicators

What to include in your HubSpot website report summary:

  • Sessions & Contact Conversion Rate – Track total sessions and session-to-contact rate for immediate lead generation impact
  • Marketing Qualified Leads (MQLs) – Quality indicator showing inbound funnel effectiveness vs. total traffic
  • Form Performance Metrics – Form submissions, form views, and submissions per form view efficiency
  • Revenue Attribution – Closed won deals and original source tracking using HubSpot’s attribution capabilities

Perfect for stakeholder presentations and quarterly inbound marketing performance reviews.

Core HubSpot Website Performance Metrics

Foundation metrics every HubSpot website report template should track:

  • Contact Conversion Rate – Visitor-to-contact conversion with HubSpot benchmark comparisons
  • Cost Per Contact – Lead generation efficiency across organic search, paid, and referral sources
  • Sessions & Pageviews – Website traffic volume with unique visitors and returning visitor tracking
  • Form Submission Rate – Contact submissions vs. non-contact submissions for optimization insights

Essential metrics that demonstrate HubSpot website health and inbound marketing effectiveness.

HubSpot Lead Generation Performance

What to include for lead optimization insights:

  • Form Analytics – Form views, submissions per form view, and click-through per form view optimization
  • Lead Quality Metrics – Marketing qualified leads percentage and sales qualified lead conversion rates
  • Source Performance – Lead generation efficiency across organic search, direct, and referral traffic
  • Conversion Funnel – Session-to-contact rate and contact-to-customer rate optimization tracking

Show exactly which HubSpot campaigns generate the highest quality inbound leads.

Content Performance Analytics

Content engagement metrics for HubSpot website report templates:

  • Page Performance – Page time, pageviews per session, and page bounce rate analysis
  • Content Engagement – Time per pageview, interactions, and exits per pageview tracking
  • Traffic Sources – Organic search performance, returning visits, and new visitor session rates
  • Content Optimization – Top-performing pages, pageviews minus exits, and entrance analysis

Demonstrate HubSpot content strategy success with visitor engagement and conversion metrics.

User Behavior Performance Analytics

User behavior performance metrics to include:

  • Session Quality – Time per session, pageviews per session, and new visitor engagement rates
  • Bounce Rate Analysis – Page bounce rates across different content types and traffic sources
  • Navigation Patterns – Entrances, exits, and visitor flow through conversion pathways
  • Mobile vs Desktop – Device performance comparison and mobile optimization insights

Leverage HubSpot’s comprehensive tracking to show user experience quality beyond basic web analytics.

Revenue Attribution & ROI Analysis

Financial accountability metrics to include:

  • Deal Attribution – Original source tracking for closed won deals and forecast amounts
  • Customer Acquisition – Contact-to-customer conversion rates and customer lifetime value analysis
  • Revenue Performance – Deal stages, forecast probability, and sales cycle optimization
  • Cost Efficiency – Cost per marketing qualified lead and customer acquisition cost tracking

Demonstrate ROI-positive HubSpot website management with transparent revenue attribution reporting.

Custom HubSpot Metrics & Calculations

Powerful custom metrics you can create:

  • Marketing Efficiency Score – (Marketing Qualified Leads ÷ Total Sessions) × 100 for campaign quality measurement
  • Form Conversion Excellence – (Form Submissions ÷ Form Views) × 100 for form optimization tracking
  • Content Engagement Index – (Time Per Session × Pageviews Per Session) for content quality scoring
  • Inbound ROI Calculator – Custom revenue calculations using HubSpot’s attribution and deal metrics

Combine any HubSpot metrics to create powerful insights unique to your client’s inbound success story.

Strategic Recommendations & Next Steps

What every HubSpot website report template needs for action:

  • Form Optimization – Improve form submission rates and reduce abandonment on high-traffic pages
  • Content Strategy Enhancement – Optimize top-performing content based on engagement and conversion data
  • Traffic Source Optimization – Increase investment in highest-converting organic and paid channels
  • Conversion Funnel Improvements – Streamline session-to-contact and contact-to-customer pathways

Position your agency as a HubSpot inbound marketing expert with data-driven optimization strategies.

CUSTOMIZATION

Customize Your Hubspot Website Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is a HubSpot Website report template?

    A HubSpot Website report template is a pre-built report that automatically pulls website and inbound marketing data from HubSpot. It showcases key metrics such as sessions, contact conversion rate, MQLs, form performance, and revenue attribution… presented in a clear, professional layout optimised for stakeholder presentations and quarterly inbound marketing performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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