Effortlessly track essential performance metrics and KPIs with Swydo’s pre-built Microsoft Ads report template.
Quickly identify opportunities and challenges, make informed decisions to optimize results, maximize ROI, and achieve your marketing objectives.
Data sources Microsoft AdsFree for 14 days
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Schedule and share a dashboard or PDF report with your team or clients
Month Performance
Get a high-level view of your advertising account’s performance, and the effectiveness and efficiency of your ad spend.
Campaign Performance
Assess individual campaign-level data to understand what’s working and what needs adjustment to achieve your goals.
Ad Group Performance
Analyze the ad group level performance within each campaign to help you refine targeting and messaging.
Ad Performance
Evaluate how individual ads are performing to inform your optimization and testing for what resonates best to drive your desired results.
Keyword vs. Search Terms Performance
Compare the performance of targeted keywords against the actual search terms queries to identify new keyword opportunities and optimize the match types and bids for existing keywords.
Amount Spent
Track the total money spent on a campaign to ensure that your ad spend and budget aligns with your financial objectives.
Clicks
Measure the direct engagement of your Microsoft ads by the total number of times users have clicked on those ads.
Cost per Click (CPC)
Gauge the cost effectiveness of your campaign by calculating the average cost of obtaining a click on your ads.
Conversions
Track how well your campaigns achieve business goals by monitoring the number of times users took actions like purchases, newsletter sign-ups, or app downloads.
Cost per Conversion (Cost/Conv)
Understand the average cost to gain a conversion, measuring the campaign’s financial efficiency in turning clicks into desired actions.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
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