Effortlessly track essential performance metrics and KPIs with Swydo’s pre-built Microsoft Ads report template.
Quickly identify opportunities and challenges, make informed decisions to optimize results, maximize ROI, and achieve your marketing objectives.
Data sources Microsoft AdsFree for 14 days
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How it works
1. Select
Choose one of our predefined templates or create your own
2. Connect
Connect your data sources
3. Customize
Customize your data to meet your client’s needs
4. Share
Schedule and share a dashboard or PDF report with your team or clients
Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.
Save Hours
Streamline reporting and reclaim your day.
Actionable Insights
Present key Microsoft Ads report metrics in a way that clients instantly understand.
All-in-One Reporting
Visualize, share, and manage all your Microsoft Ads data from one spot.
Custom Branded Reports
Present clients with tailored, on-brand Google Analytics reports.
Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.
Win More Business
Impress in pitches with Microsoft Ads reports that showcase your expertise.
Microsoft Ads delivers 36% lower cost-per-click than Google Ads, but most agencies lose this advantage through scattered reporting that can’t prove ROI. While your competitors struggle with basic Bing reporting, you’re missing the biggest search opportunity since Google’s early days.
Your clients don’t understand why Microsoft Ads matters until they see the data properly. Bing’s 1.2 billion monthly active users represent massive untapped revenue, but manual reporting makes it impossible to scale Microsoft Ads profitably across your client roster.
Here’s the brutal truth: agencies using proper Microsoft Ads reporting templates close 73% more clients and charge 40% higher retainers. Why? Because they can prove Microsoft’s search engine delivers better demographics, lower competition, and higher-intent traffic that converts at premium rates.
Stop losing Microsoft Ads opportunities to agencies who can actually measure and report on Bing’s competitive advantages. This isn’t about saving time—it’s about capturing the search market your competitors are ignoring.
Microsoft-Native Intelligence
Track metrics that matter on Microsoft Ads: Quality Score optimization, Impression Share analysis, conversion tracking across Bing, Edge, and Xbox placements. No generic PPC metrics—just Microsoft Ads expertise with 2025 platform updates.
Search-First Platform Focus
Microsoft Ads isn’t Google Ads. Our template highlights unique search behavior on Bing, demographic targeting advantages, and Microsoft’s AI-powered bidding strategies that deliver lower competition and higher ROI.
Custom Metric Intelligence
Create powerful custom calculations like Revenue Per Conversion, Impression Lost to Budget analysis, and Performance Max efficiency metrics. Combine any Microsoft Ads metrics to tell your unique success story.
Create professional, white-label Microsoft Ads report templates that track critical metrics, deliver actionable insights, and prove campaign ROI with Microsoft’s unique search advertising data.
What to include in your Microsoft Ads report summary:
Perfect for stakeholder presentations and quarterly Microsoft Ads performance reviews.
Foundation metrics every Microsoft Ads report template should track:
Essential metrics that demonstrate Microsoft Ads campaign health and search advertising effectiveness.
What to include for conversion optimization insights:
Show exactly which Microsoft Ads campaigns generate the highest quality conversions and revenue.
Advanced campaign metrics for Microsoft Ads report templates:
Demonstrate Performance Max campaign success with Microsoft’s AI-powered advertising solutions.
Essential Shopping campaign data for Microsoft Ads report templates:
Show how Microsoft Shopping campaigns drive product discovery and e-commerce revenue.
Search performance metrics to include:
Leverage Microsoft’s search data to show keyword strategy effectiveness and search market insights.
Financial accountability metrics to include:
Demonstrate cost-effective Microsoft Ads campaign management with transparent budget reporting.
Powerful custom metrics you can create:
Combine any Microsoft Ads metrics to create powerful insights unique to your client’s success story.
What every Microsoft Ads report template needs for action:
Position your agency as Microsoft Ads expert with data-driven optimization strategies that leverage Bing’s unique advantages.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
Easily Connect & Integrate Data in a Single Report
A Microsoft Ads (Bing) report should lead with outcomes: spend, conversions, conversion value and ROAS versus the prior period. Then break down Search and Audience Network performance, top campaigns and keywords, and impression share. Because Microsoft Ads often imports campaigns from Google Ads, call out the incremental value Microsoft is adding. Preview the template →
Swydo connects to 53 Microsoft Ads metrics including Search and Audience Network performance, conversions, CPC, CTR and impression share. Custom metrics let you build agency-fee markups straight into the report. See all Microsoft Ads metrics →
Monthly is the norm, with a weekly pacing check for active budgets. A live dashboard covers the days between. See scheduling →
About 10 minutes — authorize Microsoft Ads via OAuth, choose the account, and load the template. It fills with the last 30 days and refreshes daily, then schedules itself. Free for 14 days, no credit card required. Start your free trial →
Yes. Combined Data Sources merges Microsoft Ads with Google Ads, Meta, LinkedIn and TikTok inside a single widget for true cross-channel spend and ROAS. Learn about Combined Data Sources →
Yes. If you’re switching from another reporting tool you don’t have to rebuild everything by hand. Swydo’s migration service recreates your existing client reports and dashboards inside Swydo, so your team keeps its layouts and clients see no disruption. Connect your Microsoft Ads data, hand over your current reports, and pick up where you left off. See the migration service →
Yes. Add your logo, brand colors and fonts, then host live dashboards on your own domain (reports.youragency.com) and verify your sending domain so scheduled reports arrive from your brand with no “via Swydo” tag. Dashboards can be password-protected, the Send Log shows which clients opened and clicked each report, and you can embed Crisp chat in a client dashboard so questions get answered in context. See white-label features →
Yes. Swydo connects through OAuth wherever the platform supports it, and scoped API keys for Klaviyo, CallRail, CallTrackingMetrics and ActiveCampaign, so you only share the access you authorize and can revoke it at any time. Swydo is GDPR-compliant, your data stays yours and is never used to train AI models, and you can switch on two-factor authentication for every sign-in. Deleted reports stay recoverable for 90 days and archived clients for 365 days. Read our data privacy and security details →
The 14-day trial needs no credit card. Plans start at $69/month and include 10 data sources, Additional data sources cost $2–$4.50 each, and the per-source rate drops as you scale — no per-client fees, no per-user fees, and unlimited seats. Reporting frequency never changes the price. If you hit a quiet stretch you can pause your subscription for $10/month and reactivate when you need it, and you can cancel any time with no auto-renewal trap. See full pricing → or book a 15-minute pricing walkthrough →
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