Semrush SEO Analytics Report

Semrush Report Template

Swydo’s Semrush report template will provide you with detailed insights into your website’s visibility and performance. 

Gain a thorough understanding of your website’s search engine performance, identify opportunities for improvement, and strategize effectively against competitors to improve your online presence and search engine rankings.

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Semrush SEO Analytics Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Semrush Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Semrush metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Semrush data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Semrush reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Semrush reports that showcase your expertise.

Why SEO Professionals Dominate With Semrush Report Templates

Your stakeholders hired you to increase their search visibility and organic revenue, not to become a data visualization expert. Yet here you are, spending 8+ hours monthly wrestling with Semrush exports, pivot tables, and PowerPoint formatting instead of identifying the next ranking breakthrough.

The best SEO professionals understand a fundamental truth: stakeholders pay for insights that drive business growth, not raw data dumps. When your client asks “What’s our SEO ROI this quarter?” they need immediate, compelling evidence of search performance—not a 47-slide deck explaining why keyword difficulty scores matter.

The best SEO consultants save over 15 hours a month for strategic work by using automated Semrush reports. While competitors fumble through manual data extraction, you’re identifying algorithm shifts, uncovering competitor vulnerabilities, and planning the campaigns that will dominate next quarter’s SERPs.


How Smart SEO Professionals Weaponize Semrush Data

Algorithm-Proof Intelligence Architecture
Your reporting framework must survive Google’s next algorithm update. Track core ranking factors that withstand SERP volatility: sustained visibility growth, domain authority progression, and technical SEO foundations that compound over time. Stop chasing vanity metrics that disappear with the next core update.

Competitive Intelligence That Drives Strategy
While others fumble with basic rank tracking, you’re identifying content gaps, reverse-engineering backlink strategies, and predicting competitor moves. Advanced Semrush intelligence reveals market opportunities before they become obvious to your competition.

Clear Communication That Secures Buy-In
Transform technical SEO complexity into insights that resonate with your audience—whether that’s a marketing director evaluating campaign performance, a business owner tracking ROI, or a team lead planning next quarter’s priorities. Make SEO results clear and actionable for any stakeholder.


Strategic Semrush Intelligence For SEO Dominance

Build bulletproof SEO reporting that transforms technical data into business intelligence. Every metric should either prove current success, predict future opportunities, or identify competitive threats that require immediate action.

Executive Dashboard: Search Performance Command Center

What separates professional SEO reporting from amateur rank tracking:

  • Market Position Indicators – Track Visibility expansion across target verticals with Share of Voice growth that demonstrates search market capture
  • Revenue Attribution Models – Connect organic Traffic improvements to business outcomes with Traffic Cost valuation and conversion mapping
  • Competitive Intelligence Alerts – Monitor competitor visibility changes and backlink acquisitions that signal strategic threats or opportunities
  • Technical Health Scorecards – Present site audit improvements as performance optimization with clear connections to search rankings

These aren’t just SEO metrics—they’re business performance indicators that demonstrate your strategic value and justify continued investment.

Core Semrush SEO Performance Metrics

Foundation metrics every Semrush report template should track:

  • Visibility Score – Overall search presence with Absolute Visibility tracking and month-over-month Difference Visibility
  • Keyword Performance – Average Position improvements across Top3, Top10, and Top20 ranking distributions
  • Traffic Intelligence – Organic Traffic growth with estimated Traffic Cost value for ROI demonstration
  • Ranking Movement – Position Change tracking with 1Day, 1Week, and 1Month Ranking Difference analysis

Essential metrics that demonstrate SEO campaign health and search performance optimization effectiveness.

Keyword Ranking & Position Intelligence

What to include for ranking optimization insights:

  • Position Distribution Analysis – Track X5, X4, X3, X2, X1, X0 ranking improvements for comprehensive visibility
  • Ranking Progress Tracking – Monitor Top3 Improved, Top10 Entered, and Top20 Improved for growth demonstration
  • Keyword Opportunity Assessment – Analyze Keyword Difficulty (KD) and PPC Price Per Click USD for strategy optimization
  • Landing Page Performance – Connect Landing URL performance with keyword success for content optimization

Show exactly which SEO efforts generate the highest ranking improvements and business impact.

Backlink Authority & Link Building Performance

Professional backlink metrics for Semrush report templates:

  • Link Authority Growth – Track Total Backlinks growth with Domain Authority and referring domains expansion
  • Link Quality Analysis – Monitor Nofollow vs. Follow ratios and External Num vs. Internal Num link distribution
  • New Link Acquisition – Track Newlink discoveries with First Seen and Last Seen timestamps for opportunity identification
  • Link Portfolio Health – Analyze Domains Num growth and link source diversity for sustainable authority building

Demonstrate link building campaign success with authority metrics that drive search ranking improvements.

Technical SEO Health & Site Audit Integration

Essential technical SEO data for Semrush report templates:

  • Site Health Overview – Track Current Snapshot Health scores with Pages Crawled and Finish Date documentation
  • Issue Resolution Progress – Monitor Number of Issues reduction across Errors, Warnings, and Notices categories
  • Performance Optimization – Track Web Vitals improvements and Performance score enhancements over time
  • Technical SEO Categories – Monitor Crawlability, HTTPS, Linking, and International SEO improvements

Show how technical SEO optimizations drive improved search performance and user experience.

Competitive Intelligence & Market Share

Search competition performance metrics to include:

  • Share of Voice Analysis – Track competitive keyword visibility and market share expansion
  • Competitor Ranking Comparison – Monitor Position Diff against key competitors for strategic advantages
  • Keyword Gap Opportunities – Identify competitor keyword weaknesses using Keyword Tags and difficulty analysis
  • Market Position Growth – Track relative performance improvements in target search verticals

Leverage Semrush’s competitive intelligence to demonstrate market position improvements and strategic advantages.

Campaign ROI & Search Value Metrics

Financial accountability metrics to include:

  • Organic Traffic Value – Calculate estimated Traffic Cost saved through organic ranking improvements
  • Keyword Investment ROI – Track PPC equivalent value for organic keyword positions achieved
  • Visibility Return Analysis – Demonstrate business impact through Visibility score improvements and traffic correlation
  • Search Investment Efficiency – Show cost-effective SEO campaign management with transparent value reporting

Demonstrate cost-effective SEO campaign management with clear business value and ROI transparency.

Custom Semrush Metrics & Calculations

Powerful custom metrics you can create:

  • Visibility Improvement Rate – (Current Visibility – Previous Visibility) ÷ Previous Visibility × 100 for growth measurement
  • Keyword Success Score – (Top3 + Top10 + Top20 keywords) ÷ Total Tracked Keywords × 100 for ranking quality
  • Backlink Quality Ratio – (Follow Links ÷ Total Backlinks) × 100 for link portfolio health assessment
  • Technical SEO Progress – (Issues Resolved ÷ Total Issues) × 100 for optimization effectiveness tracking

Combine any Semrush metrics to create powerful insights unique to your client’s SEO success story.

Strategic Recommendations & Next Steps

What every Semrush report template needs for action:

  • Keyword Optimization Strategy – Improve Average Position for high-opportunity keywords with optimal Keyword Difficulty scores
  • Technical SEO Priorities – Address critical Errors and Warnings to enhance overall Health scores and crawlability
  • Content Gap Analysis – Target competitor keyword opportunities identified through Share of Voice analysis
  • Link Building Focus – Prioritize high-authority domain outreach based on competitor backlink analysis and Newlink opportunities

Position your agency as the SEO expert with data-driven optimization strategies backed by comprehensive Semrush intelligence.

CUSTOMIZATION

Customize Your Semrush Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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SEO Report Templates

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FAQ

Frequently Asked Questions

  • What is a Semrush SEO report template?

    A Semrush SEO report template is a pre-built report that automatically pulls organic search, competitive, and technical SEO data from Semrush. It showcases key metrics such as market position, revenue attribution, competitor insights, and technical health… presented in a clear, professional layout optimised for stakeholder presentations and strategic SEO performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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