SEM Reporting Tool

Bring Paid and Organic Search Into One Report

Most reporting tools treat SEO and PPC as separate worlds. Your clients don’t.

Swydo lets you build one report that covers the full search picture — Google Ads campaigns next to Search Console queries, Microsoft Advertising spend next to Semrush rankings.

Build it once as a master template, then roll it out to every search client you manage. Update the template and every linked report updates with it.

Track Every Search KPI, From ROAS to Rankings

Cover both halves of search marketing without switching tools:

• Paid: clicks, CPC, CPA, ROAS, conversions, impressions, ad spend
• Organic: keyword rankings, organic clicks, impressions, CTR, average position, backlinks, site health

Set goals and KPI alerts on the metrics that matter. Swydo checks them daily and notifies you by email or Slack the moment a campaign drifts off track — before your client notices.

Put Your Search Reporting on Autopilot

Build the report once, then schedule it daily, weekly, or monthly.

Swydo pulls fresh data, generates the PDF, writes an AI summary of the results into the email, and sends it to your client’s inbox on time. Every time.

The Send Log shows you who opened and clicked, so you know your reports are actually being read.

Your Brand on Every Report, Included on Every Plan

Add your logo, colors, and fonts.

Send reports from your own email domain and host dashboards on your own custom domain — reports.youragency.com, not ours.

White-labeling comes standard with every Swydo plan. No premium tier required.